Over the past few weeks, I have shared a lot of what I have been working towards for years with Halate (https://www.linkedin.com/company/halate/). It’s the part of my life I share most often, and something that genuinely makes me proud. But there are also other sides of me that I like to share every once in a while.
Building a personal brand and starting a new company are deeply personal. It can feel like you are creating something for yourself, but in ways it can also feel like you are simply trying to make enough money to pay the rent and cover your basic needs. Sometimes I feel like just another cog in the machine we call capitalism.
Over the last few years I have been working a lot on myself and trying to see who I really am and what I really want. But because of internal and external struggles I also feel like a ghost in a shell that is just here to fulfill the social standards that we have build. I struggle with depression, loneliness and a general feeling of uselessness. I question life often and a lot of times it feels meaningless.
Besides those internal struggles, I am constantly confronted by everything happening around us… trying to find a home, searching for more work, struggling to form meaningful connections, the state of the world, people blaming minorities for society’s problems, the rise of AI and whatever else comes next…
These thoughts occupy my mind almost every day. Even though I have managed to turn my passion into my work, I still struggle to tell my own stories and express my own creativity.
So from today, I want to do something with these thoughts and struggles. I want to make space for my own stories, not to chase likes or views and not because I expect to change anyone’s mind.
Simply to express myself, for myself.
Good responsive design removes things. Not because they don't fit, but because less sometimes says more.
The layered slider on desktop creates atmosphere and depth. On mobile, the essence remains: the project, large, immediate, with all the context that matters. Name. Space. Square metres.
The CTA copy adapts without losing urgency. The warm cream palette carries the whole, the same feeling of quiet luxury across every screen.
This is how you build a site that represents a studio that knows what it's doing.
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bi·(h)ome /ˈbaɪ·hoʊm/ · noun
1. a home that holds still yet feels alive. Video that stays composed while its surroundings quietly move, building a depth of field that draws the eye in.
2. design. The meeting of modernism and nature; luxury type paired with script, refined and organic at once.
3. motion. Interface and interactions carried on the same smoothness, eased by a custom spring built for the feel of peace at home. Concept piece. Designed in Figma, built in Webflow, motion with GSAP.
Currently open for architecture and interior projects → send a message
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Editorial responsive website - Studio Blanco
Editorial. Minimal. Intentional.
A layout where rooms speak for themselves, bold type grounded in calm, delivering a magazine-like experience across every screen. The slider doesn’t scroll, it glides. Because luxury isn’t loud. It’s in the pace.
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I help brands create more than just a website. I design digital experiences that leave a lasting impression, while increasing perceived value, strengthening brand presence, and supporting conversion. Curious what this could look like for your brand? Send me a message.
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Vöidé: desktop layout, in motion.
An editorial take on an interior brand, where type and image carry the story, and now hand it off.
Negative space as a design language: oversized type, generous margins, imagery allowed to sit and be seen. Then it moves. Immersive transitions turn the layout into something that unfolds, a heading doesn't cut to the next section, it carries you there. Imagery doesn't load, it arrives.
Websites, apps & brands. Ex-Head of Product Design @Bowlero
$5k+
Earned
5.0
Rating
10
Followers
Websites, apps & brands. Ex-Head of Product Design @Bowlero
Loved working on this for an up and coming alternative to boyscouts: Fire & Knives. Eyes off screens. Hands in the dirt. Confidence earned. More about the website coming soon.
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Snow White went into business. I built her a website.
Merry Lantern Ledger is my side project: a team of AI agents investigating business ideas in public. Each idea earns its next step through evidence, with a record of what the team tried and learned.
I built it with AI tools, bringing illustration, motion and product design into the same little fairytale world. The cast breathes, the beards sway, and the serious work has somewhere to live.
AI enhances exploration and scaffolding; tactics, strategy, direction and taste stay under my thumb.
A little scroll through the world so far.
Feel free to check it out.
https://merrylanternledger.com
At Bowlero, getting frontline workers to finish their training was a constant battle. So we made it a game. Quizzes, leaderboards, venue rivalries, real rewards. As Head of Product Design I led it hands-on, from employee interviews to the illustration style. The full case study is finally written up:
Check it out (https://contra.com/p/63LLXLsq-goldfish-gamifying-retention-for-frontline-workers)