Freelancers using Adobe Illustrator in Teófilo Otoni
Freelancers using Adobe Illustrator in Teófilo Otoni
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Joao Paulo Bastos
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Teófilo Otoni, Brazil
Creative Director & Brand Strategist
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Creative Director & Brand Strategist
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Três Coroas is a distilled spirits brand from the interior of Minas Gerais, known for the purity and authenticity of its sugar cane flavor. Founded in 1975, the brand went through a strategic repositioning, including a new visual identity and a redesigned bottle and packaging, aligning its heritage with a more contemporary and refined presence.
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KOBALTO, more specifically, Lojas Kobalto, is a Brazilian electronics shop. Its focus is the sale of smartphones, mainly iPhones. The name refers to a chemical element, Cobalt, which is widely used in the composition of electronics, especially mobile phones and computers. It has a gray coloration. The writing of the name with K brings an impactful and beautiful look. Its origin comes from the German Kobalt. The pronunciation of the name is easy to memorize and strong. It brings personality and presence to the brand.
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The Adventist Development and Relief Agency (ADRA) is a humanitarian agency that emerged with the purpose of collecting supplies, clothing and medicine for those afflicted by wars, natural disasters and other catastrophes. In its 2004 reports, ADRA reported assisting 24 million people, with approximately $159 million invested. It has on its staff more than 6000 employees. In 2007 it was operating in 125 countries. With such a large NGO, the responsibility became even greater. A seal was needed to prove the authenticity of those documents officially issued by ADRA.
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Telhanorte is one of Brazil’s largest home improvement retailers, known for its strong brand presence and signature vibrant colors. In this project, the Key Visual for the campaign “Casa Nova – Get Your Home Ready for the End of the Year” was developed for the holiday season. The campaign encouraged homeowners to refresh areas such as balconies, kitchens, and leisure spaces to welcome guests, highlighting special offers on paints and finishing products. The KV reflects a festive mood while staying aligned with Telhanorte’s visual identity.
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