Freelancers using Adobe After Effects in Teófilo Otoni
Freelancers using Adobe After Effects in Teófilo Otoni
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Joao Paulo Bastos
pro
Teófilo Otoni, Brazil
Creative Director & Brand Strategist
$1k+
Earned
1x
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5.0
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8
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Creative Director & Brand Strategist
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This logo animation was created frame by frame to give PetCloud a soft, friendly, and approachable personality. Each movement was drawn manually, allowing the motion to feel organic rather than mechanical. The subtle timing variations and handcrafted transitions help reinforce a sense of care, warmth, and playfulness, reflecting the emotional connection between pets and their owners. The animation brings life to the logo without relying on effects, focusing instead on natural motion and rhythm.
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This Easter motion piece was created for out-of-home displays across different cities. The content was designed to run on multiple digital screens, adapting to urban environments with high visibility and quick viewing time. The animation highlights the Easter moment while dynamically displaying the nearest Roldão stores based on each location. This approach helps connect seasonal messaging with real-world relevance, guiding people to the closest store in a clear and direct way. Motion, color, and timing were optimized for large displays, ensuring legibility and impact even from a distance. The result is a seasonal OOH piece that combines celebration, location awareness, and brand presence in the city landscape.
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If there’s one thing I learned working in advertising agencies, it’s that design goes far beyond creating beautiful pieces. The Meet Your New Art Director campaign comes from that mindset. It’s about bringing agency thinking, methods, and experience to founders, startups, and growing brands. Because often, the idea isn’t the problem — what’s missing is direction to make it real. This project took two weeks of planning, production, filming, and editing. A reminder that strategy comes before visuals, and strong brands are never built by chance. Today, this video is out in the world. I hope it reaches you and inspires you to move your ideas forward.
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These animated headers and footers were created for email marketing campaigns, using GIF animations to bring movement and attention to key messages inside the email layout. The animations highlight benefits such as app features, promotions, discounts, and campaign messages, always aligned with seasonal themes. Motion is used in a subtle and strategic way, enhancing visibility without overwhelming the content or affecting readability. Designed specifically for email environments, the animations prioritize lightweight files, clear hierarchy, and compatibility across platforms, helping campaigns stand out in crowded inboxes while remaining functional and easy to load.
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