Most people think a shadow is just a shadow.
Study a real sundial: the shadow isn't a drop shadow or a perspective projection. It has personality. It's alive in a way digital shadows never are.
time.connectio.com.au (http://time.connectio.com.au) uses real astronomical calculations to track the sun's position relative to you. Latitude, longitude, altitude. Shadow direction, length, softness, and colour temperature all shift exactly as they would in real life.
The numerals have weight. The penumbra is properly soft. The whole piece breathes with the day/night cycle. Sunlight on your wall by day. Moonlight mode at night.
Cast it to a 4K display and it becomes a meditative object in your home.
I built this to explore beauty and truth in digital mediums. And partly because I'm a little unhinged when something captures my attention.
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Team sections force a trade-off. Photography carries credibility, but it usually breaks a tightly drawn visual system.
Heron's runs two states. The default is a crosshatched pen portrait, which keeps the section inside the same drafting language as the plans and elevations used across the site. On hover the card inverts to black, registration crosshairs appear at the corners, and the illustration resolves into a black and white photograph.
The move also carries meaning for this audience. Drawing resolving into built reality is the basic sequence of architectural practice, so the interaction reads as native rather than decorative.
At rest the grid holds as a system. On interaction it delivers the credibility a team section exists to provide.
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Recent Web design and branding work for a client with a crane truck business. I was lucky enough to be a part of the strategy process and have seen this business grow massively over the last 6 months.
To be a part of the growth and having contributed parts of the brand like the logo and website has been a really rewarding experience and I look forward to doing similar projects in the future!
https://hariz-crane-trucks.vercel.app/
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Built ecommdecoded.com (http://ecommdecoded.com) from scratch on WordPress. No template shortcuts.
Page Speed Insights just scored it: 96 Performance · 100 Accessibility · 100 Best Practices · 100 SEO.
Page loads in under a second. That's the same standard I hold client stores to.
If your site consultant can't keep their own house in order, why would you trust them with yours?
👉 ecommdecoded.com (http://ecommdecoded.com)
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