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Cover image for AVŌCA — Shopify Store Development This
AVŌCA — Shopify Store Development This project involved the end-to-end development of a Shopify storefront for AVŌCA, a premium avocado oil brand focused on a clean, natural, and high-quality presentation. My role was strictly on the store development side, translating an existing design direction into a fully functional, responsive, and conversion-ready Shopify store. The focus was on structure, layout implementation, and ensuring a smooth user experience across all key pages. Key development work included: Building and configuring the Shopify store structure Implementing homepage and product page layouts Ensuring responsive behavior across desktop and mobile Optimizing page flow for clarity and ease of navigation Setting up product sections, FAQs, and essential store components
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Cover image for Introduction Running projects, managing invoices, tracking
Introduction Running projects, managing invoices, tracking clients, and staying on top of meetings can quickly become overwhelming for small businesses and contractors. Important information often ends up scattered across spreadsheets, notes, emails, and multiple tools - creating unnecessary friction in everyday operations. This project explores a centralized dashboard experience designed to simplify business management. A workspace where users can monitor projects, track payments, manage client relationships, and stay organized from a single interface. At its core, the product is built around one idea: bring business operations into one clear, actionable system. Problem Many business management platforms focus heavily on functionality but fail to create a truly usable experience. Users are often faced with: Too much fragmented information across different sections Poor visibility of priorities, deadlines, and financial progress Interfaces that feel dense and difficult to navigate quickly Administrative workflows that interrupt productivity instead of supporting it What this creates: Instead of staying focused on their work, users spend time searching, checking, and manually organizing information. Simple daily actions become mentally exhausting, especially for contractors and small business owners juggling multiple projects at once. Over time, the experience feels reactive rather than controlled. Goal The goal was to design a business dashboard that feels structured, intuitive, and easy to manage at a glance. Rather than overwhelming users with complexity, the interface was designed to surface the most important information first while keeping actions accessible and predictable. The experience was designed to: Centralize projects, invoices, meetings, and client information Improve visibility of business performance and financial progress Reduce friction in day-to-day administrative workflows Create a cleaner and calmer workspace that supports productivity Every design decision followed one guiding principle: “Can users quickly understand what matters and act without interruption?” My role I led the product design process from concept to final UI, defining both the user experience and the visual direction of the platform. The focus was placed on creating a scalable dashboard system with strong information hierarchy, clear spacing, and fast scannability across different types of business data. I designed workflows for project tracking, invoice management, client communication, scheduling, and revenue monitoring while ensuring the interface remained visually simple and easy to navigate. The final result is a modern SaaS dashboard experience tailored for contractors and small businesses - balancing functionality, usability, and clarity in a way that supports real everyday workflows.
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