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Strategic designer focused on brand experiences
- $•••••
- Earned
- 2x
- Hired
- 5.0
- Rating
- 210
- Followers
Strategic designer focused on brand experiences
Video Editor | Short-Form, UGC Ads & Branded Content
- $1k+
- Earned
- 5x
- Hired
- 4.8
- Rating
- 33
- Followers
Video Editor | Short-Form, UGC Ads & Branded Content
This project started with a very specific idea for how a static product visual should move.
The base artwork was created with ChatGPT and Nano Banana, but before generating the final animation, I spent time refining the prompt and defining the exact movement, camera behavior and energy we wanted.
I tested the direction with different models, including Kling 2.5, using those iterations to improve the prompt before producing the final sequence with Seedance 2.5.
The result was extremely close to what we had planned, including the animation and even the sound effect that completed the motion.
For me, this is where AI production gets interesting: the real work is not simply generating. It is art direction, prompt design, testing and refinement until the model delivers the intended result.
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This edit started with a simple challenge: several different creators, different deliveries, different footage, but only one short ad to make it all feel cohesive.
The first step was finding the strongest soundbites and figuring out how they could work together as one story rather than feeling like a compilation.
From there, I built the structure around a clear hook, fast progression and a product-focused payoff, then used captions, product inserts, motion, transitions, music and sound design to keep the pace moving without losing the natural UGC feel.
What I enjoy most about this kind of edit is that the real work happens before the polish.
It is deciding which sentence opens the video, which reaction is worth keeping, when to change creator, when to show the product, and how to make every cut feel intentional.
The goal was to keep the authenticity of UGC while giving the final piece the rhythm and clarity of a paid social ad.
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Fiber Fire Fly | Product Launch Video Storytelling
Edited a short-form storytelling video for the launch of Fiber Fire Fly, combining product-focused footage with narrative pacing, clean transitions, sound design and visual emphasis to build anticipation around the release. The edit was designed to feel dynamic, polished and social-first while keeping the product at the center of the story.
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Video Editor | Motion Designer | AI Video Producer
This is a motion design project we created before generative AI tools really took off.
The video presents an auto claims assistance platform, connecting people who had their car damaged with specialists who can help solve the problem.
Today, with AI, we can create more ambitious things and explore visual directions that would have been much harder before. But I still really enjoy this kind of full motion project.
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While revisiting some old projects, I found this video I created in 2023 for X-Monitor, a management software for solar power plants and photovoltaic energy.
The goal was to present a technical platform in a clearer, more visual and easier-to-understand way, using motion design, interface animations and a direct narrative structure.
It was an interesting project because it combined technology, renewable energy and design to turn a complex system into a simpler and more accessible product presentation.
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This animation was produced in 2020 using a traditional motion design workflow: illustration, character rigging, animation, compositing and editing.
At the time, a video like this could take around 4 days to a full week to complete, because every step had to be built almost from scratch.
Looking back at this project today, it’s impossible not to think about how much AI has changed the creative process. With today’s tools, a large part of this type of production could be accelerated dramatically, potentially taking less than a day depending on the complexity.
More than replacing creative work, AI has opened a new way to produce faster, test ideas, create assets and turn concepts into video with much more agility.
It’s interesting to revisit a project from 2020 and realize how much video production has evolved in such a short time.
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+20 Years Creating Impactful Visual Solutions
+20 Years Creating Impactful Visual Solutions
Video Editor, Motion & Graphic Designer
Video Editor, Motion & Graphic Designer
Rive Animator and Motion Designer
Rive Animator and Motion Designer
Creative Motion Designer for Clear, Impactful Storytelling
- 6
- Followers
Creative Motion Designer for Clear, Impactful Storytelling
