Design Systems Projects in State of São PauloDesign Systems Projects in State of São PauloFGV’s Design System
When I joined FGV, the institution’s websites were developed independently, each with its own visual style, without alignment to the official brand guidelines and with limited mobile responsiveness. This lack of consistency resulted in a fragmented user experience, weakened visual unity, and ultimately devalued the brand perception. The creation of a centralized Design System was essential to address these issues, establishing a cohesive, modular, and scalable visual language across all digital properties. As a result, FGV’s websites gained visual consistency, improved usability, and seamless navigation between platforms, strengthening brand recognition and delivering a more intuitive and reliable experience for users.
