Packaging Design Projects in SpringfieldPackaging Design Projects in SpringfieldI developed a packaging system for PHOX9, an independent cosmetics brand focused on hyperpigmentation and color correction. The goal was to create a look that felt luxurious, feminine, and collectible while giving the product line a strong visual identity across multiple formats.
The design combines metallic red packaging, gold foil details, quilted textures, and a jewelry-inspired emblem to create a rich, high-end aesthetic. I extended the visual language across lipstick packaging, compacts, cartons, cosmetic cases, and coordinated product storage so the collection would feel cohesive whether viewed individually or as a full set.
This project highlights my ability to translate a brand concept into a complete packaging family, balancing visual identity, structure, material direction, and product presentation. Velvet Throne — Onyx Rose Beauty Campaign Concept
I developed Velvet Throne as a limited-edition lipstick campaign that expands the Onyx Rose identity into beauty, fashion, and tour-inspired merchandise. The concept takes cues from vintage glam rock, theatrical nightlife, backstage photography, and dark editorial beauty campaigns, creating a world that feels provocative, moody, and intentionally larger than life.
The collection includes ten lipstick shades with individual names and personalities, supported by a Tour Bundle concept designed to feel like collectible merchandise rather than traditional cosmetics. I carried the visual identity across campaign imagery, product presentation, typography, color direction, merchandise, and promotional graphics, using deep black, oxblood red, muted gold, distressed textures, roses, and dramatic shadow-heavy photography to create one cohesive system.
The goal was to demonstrate how an established personal identity can evolve into a fully realized lifestyle campaign while maintaining a recognizable visual voice across beauty, apparel, and promotional applications. 
