Modern brands + websites that earn trust and drive growth.
Modern brands + websites that earn trust and drive growth.
A city’s identity should reflect more than where it is. It should represent what makes it special.
A look at the brand guidelines concept I developed for the City of Powell, Ohio. Inspired by the city’s natural landscape, community, and character, the goal was to create a cohesive visual identity that feels timeless, recognizable, and built to grow alongside the city.
From the logo to its real-world applications, every detail was designed with consistency, flexibility, and longevity in mind.
An independent concept project exploring what thoughtful civic branding can look like.
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Working on a better client experience. Made 100% in @Lovable
All Brand Guidelines will be digital here soon, as a client you'll be able to reference a link and download all variations and files as needed at any time.
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We designed and built a new website for Park Early Childhood Center in Lexington, KY. PECC has been caring for local families since 1979, and the new site lets parents feel that warmth before they ever walk in the door.
Real photos of real kids. Clear paths to enroll, join the waitlist, or schedule a tour. Smooth interactions that make it fun to explore, on desktop and mobile.
Live now at pecclex.org (http://pecclex.org) 🌱
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Transform your brand and website
Transform your brand and website
Graphic Designer | Branding, Print & UI
I developed a packaging system for PHOX9, an independent cosmetics brand focused on hyperpigmentation and color correction. The goal was to create a look that felt luxurious, feminine, and collectible while giving the product line a strong visual identity across multiple formats.
The design combines metallic red packaging, gold foil details, quilted textures, and a jewelry-inspired emblem to create a rich, high-end aesthetic. I extended the visual language across lipstick packaging, compacts, cartons, cosmetic cases, and coordinated product storage so the collection would feel cohesive whether viewed individually or as a full set.
This project highlights my ability to translate a brand concept into a complete packaging family, balancing visual identity, structure, material direction, and product presentation.
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I developed a visual identity for For Tha Cribb Films, creating a bold primary logo alongside a simplified FTC monogram for more versatile brand applications. The main mark combines custom typography, an illustrated elephant, money imagery, and an Ohio reference to create an identity rooted in ambition, hometown pride, and the personality of the brand.
The secondary FTC mark provides a cleaner, more scalable option for digital use, apparel, production materials, social media, and other branded touchpoints. Together, the two marks create a flexible identity system that can shift between highly expressive and minimal applications while remaining recognizable.
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Onyx Rose is a brand identity concept based on my online persona. I created the logo to reflect a balance of softness and edge through bold typography and a stylized rose mark. The visual direction is rooted in a monochrome, high-contrast aesthetic that feels modern, wearable, and adaptable across multiple branded applications.
This mockup demonstrates how the identity can extend into a cohesive merchandise system, including merch boxes, shopping bags, hang tags, apparel graphics, and garment labels. The project was created to show how a logo can function as part of a larger brand world rather than as a standalone mark.
Services shown: logo design, brand identity, typography, creative direction, and packaging/merch design.
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Alien Babez is an original character and lifestyle concept I created around individuality, imagination, and the idea that girls should never feel pressured to look or be like everyone else. The characters were designed to celebrate difference, whimsy, self-expression, and taking up space.
I developed the Alien Babez logo and character world, then expanded the concept into a collectible product system including dolls, packaging, stationery, backpacks, stickers, accessories, and back-to-school merchandise. The goal was to create something playful enough for younger girls while still feeling visually strong and collectible for teens and young adults.
At the center of the brand is a simple idea: for girls who were never meant to match.
My role: Creative Direction, Character Design, Brand Identity, Illustration, Product Concept, Packaging Direction, and Merchandise Design.
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Graphic Designer focused on fun, playful brands
Graphic Designer focused on fun, playful brands
Brand Designer turning concepts into captivating realities
Brand Designer turning concepts into captivating realities
Freelance writer for creative and professional projects
Freelance writer for creative and professional projects
Young & Trendy Brand Designer
Young & Trendy Brand Designer
UI/UX designer making the web fun again.
Smash Paddles & Co. a pickleball company concept. This a previous portfolio project increasing my branding and design capabilites.
View the full project in my portfolio (https://www.ianwiant.com/smash-paddles)
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BOOSTED a mobile app centered around learning how to build a PC. While online channels allow users to learn about PC building. The experience could be streamlined. With BOOSTED you can build, share, and connect with other users to help.
Full the full project in my portfolio
https://www.ianwiant.com/boosted
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Here is my submission for the Figma Makeathon! I've created a ASCII design tool.
My goal was to create unique ways to select tools. The Quick Ribbon [x] allows you to quickly swap between tools with your A & D keys. The toolbox is a quick way to swap between characters.
I also incorporated a personal feature, CRT support. A quick way to swap to a 4:3 ratio to easily fit the application on any CRT. For those who want that extra level of digital grunge.
Start designing! https://flower-azul-67033652.figma.site/
Community Profile (https://www.figma.com/community/file/1610056789973482976/ascii-design-creator)
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My final portfolio project, Apple Fluid. A UI/UX study into the relationship between Mac, iPad, and iPhone. Researching features within Apple's ecosystem alongside user behavior.
This video showcases two features within Fluid. Updated AirDrop for additional control. And a new Continuity feature, Assist. Turning your iPad into a traditional drawing tablet.
View the complete project & study on my website (https://www.ianwiant.com/apple)
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