Freelance Trend Forecasters in Spain
Freelance Trend Forecasters in Spain
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Martina Solés
pro
Spain
Brand designer & strategist
2x
Hired
5.0
Rating
10
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Brand designer & strategist
2
Last November I took a course in trend research and creative strategy, and for the final project, I worked on a self-initiated exploration of how Etsy could reconnect with its original promise. I traced the platform's shift from setting trends to blending in, then mapped two cultural tensions, tech fatigue driving a craft revival, and makers being pushed into full-time content creation, to find the space Etsy could reclaim: being the online home for real makers again. From that insight I built Make It Real, a three-part strategy (a YouTube docu-series, a seasonal print zine, and IRL holiday markets) designed to loop into each other, plus a phased rollout from pilot to global tradition. Full presentation: https://tinyurl.com/etsyppt
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216
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Just worked on an independent brand and creative strategy audit for Freshly Cosmetics, a Spanish clean beauty brand navigating a defining moment after a decade of growth, expansion, and correction. I mapped their full brand landscape, online and retail presence, visual identity, audience, and five direct competitors, to surface a core tension: what once set Freshly apart, science-backed formulas, is now table stakes across the category, while competitors are winning on brand presence and emotional storytelling. From that insight, I developed three strategic moves: turning Freshly's physical stores into living brand spaces with an in-store mini garden, rebranding the packaging to build stronger shelf presence and emotional attachment (especially in baby and kids), and shifting scientific credibility into deeper brand equity through retail experience, rather than pursuing another international expansion. Full presentation: https://canva.link/sgwmw9cklrpfvdr
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415
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For Braby's, my baby-first concept restaurant, I'm exploring the idea of a BLW (baby-led weaning) menu. Not sure how realistic this could be in a real restaurant because of how chaotic it could get (I'm currently exploring this at home with my own baby), but I had fun designing the menu! It works as a seasonal checklist of foods your baby should be introduced to, and it gets more interesting as your baby grows. As for the adults accompanying the babies, they can just get the +12 months tapas available on the menu, so babies and family get to eat the same! Except that we might want to add salt and some condiments to make it more yummy. Again, this is just a concept, but what do you think?
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Currently working on a baby first restaurant. This is the mood and a first draft of the logo. What do you think?
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5
205
Trend Forecaster
(2)
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Arnau Sastre
pro
Barcelona, Spain
Analista de Datos | Insights, modelos | optimización | ML
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Analista de Datos | Insights, modelos | optimización | ML
0
Multi-Horizon Demand Forecasting Designed and implemented a multi-horizon demand forecasting system for an e-commerce business to improve inventory planning and operational decision-making. The solution generated forecasts across multiple planning horizons while automating forecasting workflows and scenario analysis. This enabled business teams to make more informed purchasing and inventory decisions while reducing manual forecasting efforts.
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Credit Risk Modeling Developed a machine learning solution for consumer credit risk assessment, helping improve lending decisions through predictive analytics. The project included feature engineering, model evaluation and probability calibration to deliver reliable risk predictions while supporting regulatory and business requirements. The final solution provided a scalable analytical framework for consistent and data-driven credit decision making.
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26
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Built a centralized investment analytics and business intelligence platform to automate KPI tracking, operational reporting and executive dashboards. The solution integrated multiple data sources into a single decision support system, eliminating manual reporting while providing daily insights into investments, clients, providers and overall business performance. The platform included automated data pipelines, KPI monitoring and executive dashboards designed to support faster and more informed business decisions.
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Designed an AI-powered decision support system combining quantitative models, machine learning and deep learning techniques to analyze financial markets. The platform automated data collection, strategy evaluation and backtesting, providing a scalable framework for continuous strategy development. The project demonstrated how advanced analytics can support systematic and data-driven investment decisions.:
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