Packaging Design Projects in SofiaPackaging Design Projects in SofiaI redesigned Zayo Bayo (Bulgarian snack) because I fundamentally rejected the notion that the best-tasting, most-desired snacks for children must be the unhealthy ones.
The mission was to reverse the decades-long compromise parents have been forced to make: choosing between health and happiness.
The visual and material change moving from a cheap, noisy bag to a premium, colorful box.
I designed Zayo Bayo to be the primary, desired treat. The fun, playful animation and the clean, natural color palette make the healthy choice the exciting choice. I want to shift the market position so that the snack that powers their playtime, the wholesome option, is the one they crave, without any begging required.
Zayo Bayo now screams "Reward," not "Processed".
100% Wholesome, 100% Desired. Eat! Play! Win!