Packaging Design Projects in Sofia

Packaging Design Projects in SofiaPackaging Design Projects in Sofia

I've reimagined the Familia Wellness brand to bridge the gap between peak performance and everyday family joy. The new matte, minimalist aesthetic transforms ice cream into a post-workout recovery staple that looks as good as it feels. This design celebrates the "real" side of fitness unfiltered, joyful, and shared with the people who matter most. DM or book a meeting at alexm.life (https://alexm.life)

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Cover image for Bulgarian fragrance brands are stuck copying luxury. Meanwhi...

Bulgarian fragrance brands are stuck copying luxury. Meanwhile, an entire category sits empty: Wellness. I created the concept brand still. to show what's possible when we stop imitating French perfume and start building around what Bulgaria actually has - natural ingredients, and the ability to create honest products. Old approach: Gold accents, heavy bottles, ornate typography, trying to look expensive Wellness approach: Frosted glass, minimal design, skincare language designed to feel honest Same manufacturing capability. Different positioning. Different price point. Different future. Want to build a brand that owns a category instead of chasing one? Let's talk - DM me or book a meeting at www.alexm.life (http://www.alexm.life)

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Cover image for Monoyer Contact Lenses - Branding & Packaging

Monoyer Contact Lenses - Branding & Packaging

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Custom Logo and Packaging Design for Raw Brani

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Cover image for This redesign concept answers two uncomfortable questions Bu...

This redesign concept answers two uncomfortable questions Bulgarian FMCG brands must face: Why are we still selling sugar-heavy drinks in plastic? And why does our packaging still scream instead of explain? I moved Derby from plastic to cans because health repositioning starts with the format. Cans: – Signal moderation (portion control) – Cool faster, feel lighter, travel better – Are already mentally coded as “edited”, not excessive – Reduce plastic dependency without preaching sustainability My mission is to help Bulgarian brands switch to healthier formulas, design smarter packaging systems and win back trust on shelf. Health is the next competitive advantage for mass brands! DM or visit alexm.life (http://alexm.life) and book a call :)

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Brand Design for a Supermarket Chain

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Cover image for I redesigned Zayo Bayo (Bulgarian snack) because I fundament...

I redesigned Zayo Bayo (Bulgarian snack) because I fundamentally rejected the notion that the best-tasting, most-desired snacks for children must be the unhealthy ones. The mission was to reverse the decades-long compromise parents have been forced to make: choosing between health and happiness. The visual and material change moving from a cheap, noisy bag to a premium, colorful box. I designed Zayo Bayo to be the primary, desired treat. The fun, playful animation and the clean, natural color palette make the healthy choice the exciting choice. I want to shift the market position so that the snack that powers their playtime, the wholesome option, is the one they crave, without any begging required. Zayo Bayo now screams "Reward," not "Processed". 100% Wholesome, 100% Desired. Eat! Play! Win!

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Cover image for Le petit Quché

Le petit Quché

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Cover image for We live in constant noise. Orma is the antidote - a return t...

We live in constant noise. Orma is the antidote - a return to yourself. The premium tea category is saturated with minimalism - white boxes, delicate leaves, and predictable serif fonts. While elegant, this "sea of sameness" creates a visual blur for the consumer. The Brief: Create a visual identity for Orma that actively competes for attention. The goal was to shift the focus from ingredients (what is inside) to outcome (how you feel). Orma is a visual interruption. The design system turns the physical package into a behavioral cue, ensuring that the product is seen, felt, and remembered.

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Cover image for Hi! 👋
New here on Contra

Hi! 👋 New here on Contra and excited to share some of my work — and join the #ShowYourWork challenge! Monoyer — a brand strategy, identity, and packaging design project for a contact lens startup, reframing vision care from medical necessity to lifestyle choice. Built around clarity, comfort, and confidence — turning a functional product into an everyday experience. Check out the full project: Check it out (https://contra.com/p/3XcW7EeF-monoyer-contact-lenses-branding-and-packaging)

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Cover image for From “me too” to meaningful. The previous packaging had a no...

From “me too” to meaningful. The previous packaging had a non-consistent, “everyone else” look bright, crowded, and disconnected from the product’s natural essence. My direction focused on raw simplicity and honest materials. We moved to uncoated paper stock, no artificial white carton, letting the natural texture communicate what words often over-explain: purity, care, and origin. What do you think? If you’re looking for thoughtful brand consultation or design that drives results - contact me. 😊 https://www.alexm.life/

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Cover image for Katarzyna Package Design on Behance

Katarzyna Package Design on Behance

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Cover image for The goal was to create a calm, minimal supplement identity t...

The goal was to create a calm, minimal supplement identity that reflects Nadia Petrova’s philosophy of simple, daily wellness. I built a clean white packaging system supported by soft pastel colors for quick recognition and a handwritten product name to add warmth and trust. The result is a gentle, modern design that turns supplements into a soothing self-care ritual and works as a cohesive system across all SKUs.

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Cover image for Design premium lip kit packaging for NL Beauty's exclusive e...

Design premium lip kit packaging for NL Beauty's exclusive edition - targeting sophisticated consumers seeking luxury beauty experiences Design strategy: Luxury positioning: Museum-quality packaging that elevates the unboxing ritual into a premium experience Tactile excellence: Premium materials and finishes that communicate quality before the product is even opened Market Differentiation: While competitors focus on trendy packaging, we've created timeless luxury that customers will want to keep and display. The kit transforms from product packaging to decorative object. A luxury lifestyle accessory that positions NL Beauty in the premium beauty market alongside Chanel and Tom Ford. Result: A design system that transforms routine beauty purchases into coveted luxury experiences.

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Cover image for According to Mintel and Euromonitor, over 68% of Gen Z and m...

According to Mintel and Euromonitor, over 68% of Gen Z and millennial consumers now look for products that “adapt to their changing skin.” However, less than 5% of brands address skin variation driven by hormonal or cyclical changes despite this being one of the most scientifically measurable variables in skin health. That’s the gap INFUSÉ™ aims to bridge merging precision dermatology with cycle-awareness and sensorial design.

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Cover image for The best ideas come from small frustrations. For me, it was ...

The best ideas come from small frustrations. For me, it was my cat Tommy who never finishes his food. That “last bite” always ends up wasted. So I turned that pain point into a packaging concept. Last Bite is a cat food brand designed around behavior, not marketing fluff. Because great packaging solves real problems. Moist texture cats actually finish. Zero waste in the bowl. Playful, smart design that makes people smile. Contact me if you’re building a brand that deserves to stand out with creative branding and packaging. I’d love to help bring it to life :) #branding #packagingdesign #fmcg #catfood

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