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Daniela Hristova
Sliven, Bulgaria
Product designer • MVP & strategy • Turning complex ideas in
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Product designer • MVP & strategy • Turning complex ideas in
22
So excited to bring here one of my favorite projects, UXReport Problem: Landing page wasn’t converting - no demos, unclear pricing, limited sign-up, messy onboarding. Solution: Added demos, transparent pricing, free trial, and streamlined onboarding. Result: A cleaner, more intuitive landing page built to convert. → Full Project (https://www.behance.net/gallery/204702895/Enhancing-the-UXReport-Platform)
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ECHO Brand Exploration Tried something different with this one - mixing a bold, techy vibe with a clean, professional look. The whole direction revolves around amplification. I pulled repeating shapes from the “E” and used them everywhere - corner cuts, backgrounds, buttons - to keep everything in the same rhythm. The color palette is simple: lime green, black, and white. Has that neon energy without feeling too futuristic. Full Project Here (https://www.behance.net/gallery/204860883/Studio-ECHO-Website-Brand-Identity)
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Here’s the strategy behind BLENDMODE - a brand built on boldness, clarity, and structure. I shaped the identity around a monochrome base with one strong accent to keep it sharp and architectural. → Headings: bold, uppercase, unapologetic. → Body: refined and clean to balance the energy. → Logo: the “N” subtly merges two shapes - a nod to how the brand blends creativity with precision. → Brand element: two structured squares coming together, reinforcing connection and form. Once the system was tight, I translated everything into a website with strong type, confident layouts, and interactions that match the brand’s personality. In the end, BLENDMODE stands as a consistent, intentional identity - bold expression supported by structure and clarity.
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AchieveIt - Productivity App Design
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