Publicity Projects in SingaporePublicity Projects in SingaporeThe situation: An international property investment expo launching in Singapore needed to build credibility in a crowded market and attract serious investors and media attention from key buying markets including the UK, Portugal, Thailand, and Indonesia.
What I did: Designed and executed a fully integrated PR programme combining earned media outreach, 13 strategic media partnerships across APAC and Europe, a journalist visit programme, and an onsite media centre. Personally responsible for 38% of total coverage generated.
The result: 829 total placements across 700+ global channels. USD 4.75 million advertising value equivalent. 455 million in potential audience reach. Placements included the Associated Press, the Financial Times, Yahoo Finance, and The Business Times. For context, a comparable Singapore real estate event typically generates 50 to 80 media impressions. The situation: Asia's largest food and beverage trade exhibition needed a PR programme spanning 45 countries to drive international trade visitor attendance and establish the event as the definitive platform for APAC's food industry.
What I did: Led end-to-end media relations across Southeast Asia, South Asia, and East Asia. Built and managed a network of international media partners, coordinated journalist visit programmes, and drove a content strategy across earned, owned, and paid channels.
The result: 4,576 published articles across 45 countries. USD 8.6 million in advertising value equivalent. Over 1 billion unique monthly visitors in total audience reach. 1,235 international media placements, with representation from Reuters, Nikkei, CNBC, and BBC among others.
