AI Art Projects in SelbyAI Art Projects in Selby
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Cover image for Diamond Ring — Luxury Jewellery
Diamond Ring — Luxury Jewellery Concept Campaign A concept jewellery campaign built around a cushion-cut diamond halo ring — styled across four distinct environments to show how a single hero product can be shot multiple ways for different campaign needs. From nestled in white rose petals, to velvet box presentation, to a clean floating studio shot, to worn on the hand — each frame tells a different part of the story a jewellery brand needs to tell. All visuals were AI-generated using Higgsfield and Midjourney with prompt engineering crafted to match the editorial standard of luxury jewellery houses. The result is a ready-to-use visual suite covering social carousels, product pages, and campaign hero shots — no studio required. 📸 View on Instagram: https://www.instagram.com/instagram/p/DUKD-nvEfAG/
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Cover image for Advanced Night Repair — Concept
Advanced Night Repair — Concept Campaign for Estée Lauder A concept campaign for Estée Lauder's iconic Advanced Night Repair serum — one of the bestselling skincare products in the world. The goal was to match the brand's editorial aesthetic: cool, luminous, and precise. The series moves from intimate model application to still-life product detail, capturing the serum's texture, colour, and glass bottle through close-up compositions on stone and blue-toned surfaces. All visuals were AI-generated using Midjourney with prompt engineering tailored to Estée Lauder's existing visual language — gold accents, deep amber tones, and that signature dropper mid-pour. Branded and sequenced as a social-ready carousel. 📸 View on Instagram: https://www.instagram.com/p/DUJydZkEWcA/
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Cover image for Human by Design For the Contra
Human by Design For the Contra × Envato "Human by Design" challenge, I wanted to explore what happens when human imagination meets AI possibility. My original concept was to zoom into an Earth-like world and travel between different creators across continents. As I experimented with Envato AI, I realized something important: My biggest "Human by Design" moment wasn't fixing an AI mistake—it was changing the story. The AI could generate beautiful images, but it couldn't recognize that the narrative itself needed to evolve. Instead of treating the Envato mark as Earth, I imagined it as a naturally formed habitable planet—a civilization built on creativity itself. That single creative decision transformed the entire project, from a sequence of locations into a story about co-creation. From there, every choice became intentional. I refined prompts, discarded generations that didn't support the narrative, adjusted pacing, colour and music, and simplified scenes whenever they served the story better. The goal was never to generate more—it was to create a film with a clear creative direction. The final film was created using Envato AI as the primary creative toolkit, with editing, pacing, sound design, colour grading and finishing completed in CapCut. Toolkit: Envato AI + CapCut
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