Freelance Visual Designers in SeattleFreelance Visual Designers in Seattle
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Cover image for AI Developer Platform - Brand
AI Developer Platform - Brand Identity & Visual System Workshop.ai (http://Workshop.ai) is a platform designed to help builders transform ideas into working software systems while maintaining full ownership of their code. I led the brand identity design, developing a visual language that reflects both the creative and technical nature of software development. The concept draws inspiration from classical scientific illustration and engineering diagrams, symbolizing the process of turning ideas, hypotheses, and experiments into working systems.  The identity balances technical precision with a sense of experimentation, helping position Workshop AI as a platform where builders can explore ideas and transform them into real software. Working on something exciting? Let’s talk 📞 (https://calendly.com/griff-kelektiv/30min)
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Cover image for For the Swoop brand identity,
For the Swoop brand identity, I designed a multi-faceted mascot-driven system that bridges digital culture and lifestyle physical products. The project focuses on creating a high-impact visual mark that remains recognizable across various scales and applications. Design Strategy:  Mascot Evolution: Developed a bold, illustrative hawk character with a focus on 'focused intensity,' ensuring the design works effectively as both a detailed digital avatar and a simplified vector icon.  Brand Versatility: Executed a comprehensive brand system, applying the logo across disparate mediums—from high-fidelity digital app interfaces (Somatic Grounding) to tactile physical merchandise (diffusers, linen journals, and tech accessories).  Cohesive Ecosystem: Maintained a strict 'deep blue' and 'tech-focused' aesthetic palette, creating a unified brand language that ties digital wellness tools to physical lifestyle products.
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