Packaging Design Projects in SeattlePackaging Design Projects in SeattleMAJIK is luxury makeup for the Gothic, shadowed, and arcane. It channels inner darkness with obsidian blacks, bruised purples, and blood-rich reds that seep into skin. Not for daylight; this is pigment for rituals and midnight.
The packaging I designed is meant to feel like something otherworldly, an ancient tome. The exterior is matte black, soft and absorbing. At the center sits my original MAJIK logo mark, glossed into the surface and sealed with a thin iridescent film. The mark itself is reflective, but the film bends the light, flashing a range of color, providing a MAJIK look, depending on how it catches the light. Healing Hawk's avatar
Healing Hawk Studios
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At Healing Hawk Studios, we specialize in translating brand potential into premium physical presences. Led by Founder and Lead Visionary Joe Ancheta, our studio partnered with Belmas to design a high-end, editorial packaging system for their imported Belgian chocolate lines, specifically tailored for B2B pastry chefs and luxury GCC retailers.
🎨 Dynamic Design Decisions:
• Luxury Palette: Selected a deep, sophisticated dark-teal texture paired with high-contrast gold foil accents to immediately establish premium shelf-presence.
• Structural Hierarchy: Engineered spacious, clean typography to make dense professional ingredient lists and product weights easily legible on active kitchen floors and retail shelves.
• Strategic Branding: Balanced a modern, clinical grid system with classical editorial elegance to capture executive buyer trust and project a multi-million-dollar established identity.
By bypassing platform boundaries, Healing Hawk Studios collaborated directly with the client to customize layouts, adjust dimensions, and deliver production-ready vector dielines with zero friction.Healing Hawk's avatar
Healing Hawk Studios
