Projects using Google Analytics in Santa MonicaProjects using Google Analytics in Santa MonicaI created four campaign scenarios covering an eCommerce product launch, local-business Meta lead generation, Google Ads and local search, and a full-funnel eCommerce advertising strategy. Each concept was built around a different customer journey, from first discovery and engagement to enquiry, purchase, retargeting and retention.
The work demonstrates my approach to connecting strategy, audience targeting, content, paid advertising, landing-page experience and conversion tracking into one coordinated marketing system. Rather than focusing on vanity metrics or simply running ads, the goal is to make every campaign element support a clear business objective.
All campaign dashboards and brands shown are portfolio concepts created to demonstrate strategy and execution 
