Freelance Paid Marketing Specialists in San FranciscoFreelance Paid Marketing Specialists in San Francisco
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Thiago Velloso's avatar
Thiago Velloso
San Francisco, USA
Demand Gen & Performance Marketing Leader
New to Contra
Demand Gen & Performance Marketing Leader
Cover image for In 2020, COVID forced Odoo
In 2020, COVID forced Odoo to cancel its annual in-person conference in Belgium, which typically drew 2,000 to 3,000 attendees. The CEO set a goal of 10,000 global registrations for a virtual replacement. I built and ran the paid acquisition strategy to get there. The campaign led with teaser video content on Meta and LinkedIn, then retargeted 50% video viewers with registration-focused ads. Early in the campaign I spotted that LinkedIn CPLs in Latin America were running significantly higher than other regions. I split retargeting by geography and launched localized Spanish and French creative for LATAM and European audiences, which brought costs down and unlocked a new registration volume. The event ended with 50,000 registrations — five times the original goal. It remains one of the clearest examples of what happens when you watch the data mid-flight and actually do something about it.
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Cover image for Odoo's go-to-market relied heavily on
Odoo's go-to-market relied heavily on in-person events to drive regional pipeline and partner engagement. I built the paid acquisition engine behind a program that scaled to 100+ roadshows per year across the US and internationally. LinkedIn and Meta were the primary acquisition channels. I used LinkedIn for persona-targeted outreach to decision-makers and IT buyers, and Meta for broader awareness and lookalike audiences built from past registrant lists. Roughly 90% of registrations came through paid, with organic and direct playing a minor supporting role. The program reached $1M+ in annual paid media budget and delivered approximately 3x ROI tied to downstream revenue, making it one of the most consistent pipeline drivers in the business.
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Cover image for Odoo is an open-source ERP
Odoo is an open-source ERP platform competing in one of the most crowded and expensive paid search categories. When I took ownership of the Google Search program, monthly spend was $40K and cost per lead was $120 — both signs of an account that hadn't been built for scale. I restructured the account from the ground up: segmenting campaigns by use case rather than product, building out competitor and comparison query coverage, and implementing tighter bidding logic tied to trial-to-paid conversion rates rather than raw CPL. As confidence in the data grew, I scaled spend incrementally while protecting efficiency. Over time, monthly spend reached $1.2M while CPL dropped from $120 to $40 — a 67% reduction. The program drove 30,000 leads per month at peak and accounted for approximately 60% of all free trial starts globally.
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Cover image for Cresta is an AI-powered contact
Cresta is an AI-powered contact center platform selling into enterprise accounts in highly competitive verticals including insurance, financial services, and retail. When I joined, demand generation was largely inbound and undifferentiated. I built a 1,200-account ABM motion from scratch, using 6Sense to layer intent signals on top of our ICP account list and prioritize outreach by buying stage. The program ran across LinkedIn, programmatic display, direct mail, and executive-targeted content. I worked closely with SDRs to design follow-up sequences tied to specific intent signals rather than generic outreach cadences, which significantly improved SDR trust in marketing-sourced leads and conversion to pipeline. Over two years, the program consistently delivered $12M+ in marketing-sourced pipeline per quarter and generated 300+ opportunities at 15x ROAS.
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Paid Marketing Specialist(4)
Nicole Barton's avatar
Nicole Barton
San Francisco, USA
Growth Strategist | Creators, Media & Mission-Driven Brands
Growth Strategist | Creators, Media & Mission-Driven Brands
Cover image for I managed paid media campaigns across Meta, TikTok, Roku, Am...
I managed paid media campaigns across Meta, TikTok, Roku, Amazon and podcast networks, lowering CPA by 35% and driving 50% YoY new subscriber growth. more on my career here https://www.nicolejbe.com/for-brands
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Cover image for As co-host and producer of Proper Chat, I’ve grown the Love ...
As co-host and producer of Proper Chat, I’ve grown the Love Island–focused podcast into a cross-Atlantic community with 10K+ monthly downloads, creating a group-chat style space where fans connect over shared commentary and culture.
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Cover image for I love building a brand
I love building a brand strategy newsletter! In a previous role I piloted and scaled serialized newsletters informed by engagement insights, generating 50K+ new leads and strengthening long-term audience retention. I add a media-centered approach to any brand newsletter.
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Cover image for Launched KQED’s first TikTok channel, establishing voice and...
Launched KQED’s first TikTok channel, establishing voice and content strategy that connected with younger audiences and expanded the station’s digital community. more on my work here https://www.nicolejbe.com/for-brands
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Paid Marketing Specialist(1)
Whit Wilburn's avatar
Whit Wilburn
San Francisco, USA
Marketing expert: lifecycle, paid/organic media, and ops
Marketing expert: lifecycle, paid/organic media, and ops
Cover image for Email Template Design for Castle
Email Template Design for Castle & Key
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Cover image for Email Template Design for Tarnished
Email Template Design for Tarnished Truth
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Cover image for Email Template Design for Nearest
Email Template Design for Nearest Green Distillery
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Cover image for Email Template Design for LALIGA
Email Template Design for LALIGA
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Paid Marketing Specialist(4)