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Cover image for Cash Flow Diagnostic — Services
Cash Flow Diagnostic — Services Business. A growing services company (~$1.2M revenue, 15–20 employees) was profitable but under constant cash pressure. As the business scaled, decisions became reactive due to limited visibility into cash behavior. Problem: Liquidity felt tight, but the P&L didn’t explain why. The issue wasn’t performance — it was understanding cash drivers. Approach: I ran a structured diagnostic using existing data only, focused on clarity: • Cash inflows vs outflows • Fixed vs variable costs • Key liquidity ratios • Cash and expense trends No assumptions were changed. Key Insights: • Revenue growth masked cash gaps caused by payment timing • Fixed costs reduced flexibility • Profitability alone didn’t explain liquidity stress Outcome: The founder gained clear visibility into cash drivers and risk exposure.
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Cover image for Behind the scenes of cash flow forecasting Today I’m working...
Behind the scenes of cash flow forecasting Today I’m working on a 12-month cash flow forecast, and here’s a quick look at the structure behind my process. A solid cash flow model must do more than list inflows and outflows — it needs to uncover timing, patterns, risks, and opportunities that aren’t visible at first glance. At this stage, I focus on: ✔ Structuring and validating financial inputs ✔ Separating fixed vs. variable spending ✔ Building reliable monthly assumptions ✔ Testing scenarios (base, optimistic, worst case) ✔ Detecting liquidity risks before they become problems The goal is simple: give founders the clarity and visibility they need to plan with confidence and make better financial decisions. If you’d like a cash flow model tailored to your business, I’m happy to help.
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