Projects in SalernoProjects in SalernoWhat if CapCut entered the skincare industry? ✨
Would you add it to your routine?
I explored how CapCut could evolve beyond content creation and become a premium skincare brand.
CONCEPT
CapCut Skin translates CapCut's core values of simplicity, efficiency, and creativity into a modern skincare experience. Inspired by the idea of editing and enhancing content, the brand applies the same philosophy to skincare through streamlined routines, multifunctional products, and visible results.
VISUAL IDENTITY
The identity combines minimalist packaging, clean typography, and fresh mint-green accents inspired by digital interfaces. The goal was to create a brand that feels modern, approachable, and technology-driven while maintaining a premium aesthetic.
PRODUCTS
The collection includes Cut Cleanser, Frame Serum, and Smooth Edit Cream, a simplified routine designed to cleanse, refine, and hydrate the skin. Product names are inspired by the language of content creation, creating a direct connection to the CapCut universe.
POSITIONING
Designed for people who want effective skincare without complicated routines. Smart formulas, clean design, and results-focused products for modern lifestyles.
YOU'RE WELCOME MYSELF! 🚀🔥
I’m Antonio — a visual designer specialized in premium e-commerce visuals, Amazon product presentation, book cover design, and digital publishing design.
I help brands, sellers, and authors turn their products and content into clear, polished, and professional visual assets.
My work focuses on:
→ Amazon Listing Images
→ Amazon A+ Content
→ Product Infographics
→ Book Cover Design
→ Amazon KDP Covers
→ Editorial and eBook Design
→ Brand Visual Systems
→ Packaging and Product Presentation
I believe good design should not only look beautiful, but also communicate clearly, build trust, and increase perceived value.
I’m excited to share my work here on Contra and connect with brands, founders, sellers, and authors looking for strategic, high-quality visual design.
Let’s build something clear, premium, and market-ready.
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