Freelancers using VectorCAST in São PauloFreelancers using VectorCAST in São Paulo
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Julia Arenzano's avatar
Julia Arenzano
São Paulo, Brazil
Graphic designer and Art Director +8 years of experience.
New to Contra
Graphic designer and Art Director +8 years of experience.
Cover image for 2026 Calendar
2026 Calendar
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Cover image for [New Project] I was walking through
[New Project] I was walking through São Paulo when I spotted a newly opened bar called Cajá. The bar had no logo, no sign, nothing—but it did have one thing: a cheerful bird singing upstairs. That became the primary inspiration for this logo and the project's overall design. As this was a personal project, I had freedom to explore new possibilities, but I also faced the challenge of being my own client and finding myself in a position familiar to designers: never feeling that the work is truly finished.
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Cover image for Fashion Campaign Art Direction Pátio Higienópolis
Fashion Campaign Art Direction Pátio Higienópolis is a shopping mall, located in São Paulo. Since 2022, I've been creating and developing the brand, to little by little make it closer to the fashion market.  Following the Institutional campaign of the year and the non linear stories approach, for Christmas I have developed a film an photos that makes part of one big story but without sequence. The concept was a ”Get Ready and Go” photoshoot, inspired on the Get Ready short videos adding the ”Go” part.
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Cover image for This year I have a
This year I have a challenge project that makes me think with different tools. Heartz is a motion design studio and for that logo and brand design I have used my hand draw, illustrator, photoshop and a set of AI tools. Full project here: https://juliaarenzano.com/heartz
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VectorCAST(1)