AI Creative Direction for Fashion, Beauty & Brands.
AI Beauty Campaign | Creative Direction & Visual Production
A beauty campaign with a feminine, youthful and playful visual identity, built around a light, delicate and fresh aesthetic. The art direction brings together beauty, attitude and expression, creating imagery that balances spontaneity with strong visual appeal, while maintaining a consistent visual language throughout the campaign.
The project brings together beauty portraits, product compositions, application close-ups and group imagery, exploring different visual approaches within a unified creative direction.
From concept development and art direction to AI image generation and visual composition, the project was developed to ensure aesthetic unity and consistency across all images.
Creative Direction · Art Direction · AI Image Generation · Beauty Campaigns · Product Photography
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ARGEIA
A still-life campaign for ARGEIA, an artisanal jewelry brand.
The visual direction explores the jewelry through sculptural compositions, materiality and light, creating a refined and contemporary visual language for the pieces.
The campaign focuses on the relationship between form, texture and craftsmanship, transforming the jewelry into the central element of each composition.
My role: Creative Direction, Art Direction & Visual Development.
Tools: AI image generation, Kling AI & CapCut.
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ARGEIA
A still-life campaign for ARGEA, an artisanal jewelry brand.
The visual direction explores the jewelry through sculptural compositions, materiality and light, creating a refined and contemporary visual language for the pieces.
The campaign focuses on the relationship between form, texture and craftsmanship, transforming the jewelry into the central element of each composition.
My role: Creative Direction, Art Direction & Visual Development.
Tools: AI image generation, Kling AI & CapCut.
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Generative AI film Director | Visual Storytelling Expert
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Generative AI film Director | Visual Storytelling Expert
Looping video for a US TV game show. Two icons of human exploration, trading shots in a casual game. Odd enough to make you look twice, grounded enough to almost pass as real. Made with AI.
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Cliff Young — AI Documentary (8 min)
An 8-minute documentary on Cliff Young — the 61-year-old farmer who won Australia's Sydney–Melbourne ultramarathon in 1983, in overalls and rubber gumboots, against sponsored professional athletes.
No usable archival footage exists. The entire film was reconstructed in AI, with Cliff recreated as a consistent character across the full runtime — the way an actor plays a real person in a biopic, not stock imagery. Directed end to end: shot design, a desaturated cool grade held until the final act, Cliff's signature asymmetric shuffling gait carried consistently shot to shot, and a cold open built on rain and footsteps before any face is shown.
The challenge this piece answers: maintaining a real person as a coherent character across dozens of AI-generated shots, in a documentary register that reads as cinema rather than generation.
Directed, generated, and finished by Antonio Matos. Voiceover: Anthony. Australian client.
Tools: MidJourney, Kling, Seedance, DaVinci Resolve.
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AI Cinema & Filmmaking | CPP: CapCut | www.mohamedberiky.com
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AI Cinema & Filmmaking | CPP: CapCut | www.mohamedberiky.com
🎬 DECEIVING WORLD — Behind the Scenes — Director’s Breakdown
In 2024, when generative filmmaking tools were still finding their footing, Beriky Studios released Deceiving World—an original AI-assisted music film developed through an end-to-end production workflow, from concept and visual language to generation, editing, sound, and final delivery.
The film was built around one central question:
Are we the heroes or the villains inside the realities we create?
Today, we are bring for you here the director’s breakdown—an inside look at the narrative structure, visual decisions, continuity challenges, AI workflow, and creative choices that shaped the final film.
🎥 Behind the Scenes — Director’s Breakdown
→ Watch: https://youtu.be/R5pTz2-75dM
🎞️ Official Release — “Deceiving World”
→ Watch: https://youtu.be/oGHXpsfEXHE
Big thanks to the #ProjectOdyssey (https://www.linkedin.com/search/results/all/?keywords=%23projectodyssey&origin=HASH_TAG_FROM_FEED) team and judges for building a platform that encourages director-led experimentation and pushes generative filmmaking toward real cinematic craft.
MiniMax
(https://www.linkedin.com/company/minimax-ai/)🎬 #AICinema (https://www.linkedin.com/search/results/all/?keywords=%23aicinema&origin=HASH_TAG_FROM_FEED) #AIFilmmaking (https://www.linkedin.com/search/results/all/?keywords=%23aifilmmaking&origin=HASH_TAG_FROM_FEED)
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My ambition with SHORTCUT, my entry for the CapCut World LA Challenge, was to go beyond a collection of spectacular AI-generated shots — and create a complete cinematic commercial with a compelling narrative, purposeful action, and premium production values. 🎬✈️
From Dubai to Los Angeles, every scene, transformation, and camera movement was designed to serve the story and build toward an unforgettable arrival.
Seedance 2.5 via CapCut Video Studio brought extraordinary visual possibilities to the production, while cinematic direction, narrative structure, and editing brought them together into one cohesive cinematic adventure.
Because great visuals can capture attention. Great storytelling makes the journey memorable.
Missed the flight. Enjoyed the adventure.
Explore SHORTCUT:
https://contra.com/community/Ga4qTfoF-shortcut-a-sci-fi-journey-from-dubai
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SHORTCUT | Missed the Flight. Enjoyed the Adventure.
From Dubai to Los Angeles, an ordinary airport chair becomes the ultimate shortcut.
Created for the CapCut World LA Challenge, SHORTCUT is an original, action-packed sci-fi adventure that reimagines what it means to arrive.
When a young creator from Dubai receives an invitation from CapCut to attend CapCut World LA, he's ready for the journey of a lifetime. But there's one problem: he misses his flight.
Just when all hope seems lost, an unexpected discovery changes everything — a hidden CapCut SHORTCUT MODE built into an ordinary airport chair.
What follows is anything but ordinary: a futuristic transformation, a high-speed airport escape, and a spectacular flight across iconic world landmarks, culminating in an extraordinary arrival in Los Angeles.
My vision was simple: Don't just show the arrival. Make the journey unforgettable.
Rather than creating a conventional challenge video, I set out to deliver a complete cinematic experience, combining original storytelling, high-energy action, imaginative visual design, and the production values of a premium international commercial.
Because with CapCut, imagination doesn't have to follow the usual route.
Missed the flight. Enjoyed the adventure.
Created with Seedance 2.5 via CapCut Video Studio.
Created & Directed by Mohamed Beriky.
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Crafting Animated & Illustrated Websites
Crafting Animated & Illustrated Websites
Visual artist and video editor. jonassanson.com
AI Video Producer & Performance Creative Director
Title: 3D Stylized Animation & Anime Concept Showreel
Role: Creative Director & 3D AI Animator
Services Used: Photorealistic AI Commercial (Brand Asset)
Description:
Versatile 3D and anime animation showreel blending Pixar-style character design, designer vinyl toy aesthetics, action figure CGI, and high-octane anime sequences. Engineered for gaming brands, entertainment IP, and youth-targeted campaigns requiring distinct, high-fidelity artistic direction without traditional 3D rendering pipelines.
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Title: Viral AI Visual FX & High-Retention Hook Reel
Role: Creative Director & AI VFX Specialist
Services Used: High-Retention Synthetic UGC / Ad Creative
Description:
High-impact viral showreel featuring scroll-stopping AI visual effects, surreal scenarios, and extreme hook design. Engineered to maximize organic reach, watch time, and click-through rates across TikTok, Reels, and YouTube Shorts through involuntary looping and high-arousal visual triggers.
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Title: Multiformat AI Visual Direction & Concept Showreel
Role: Art Director & AI Video Producer
Services Used: Photorealistic AI Commercial (Brand Asset)
Description:
A high-impact visual showreel. Demonstrates creative versatility, dynamic camera motion, and high-level visual direction for premium brand assets.
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Title: The Dream Machine: Enterprise AI Character Continuity & Cinematic Narrative
Role: Director, AI Video Producer & Post-Production Lead
Services Used: Photorealistic AI Commercial (Brand Asset)
Description:
Cinematic short film serving as an enterprise proof-of-concept for total AI character continuity across 20+ complex narrative environments—ranging from grounded daily routines to CGI bionic surgery and deep-space visuals. Demonstrates frame-accurate preservation of biological identity (tattoos, skin texture, facial structure) combined with studio-grade digital lighting, rhythmic editing, and immersive sound design. Completely eliminates traditional film production overhead.
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Creative Producer • AI Filmmaker • Storyteller
GLITCH VERSE
Social Brand Identity & Editorial Content System
Glitch Verse is an editorial platform exploring artificial intelligence through audiovisual creation, visual culture, VFX, sound, authorship, and creative direction.
More than a social media identity, the project was developed as a complete communication system—combining concept, visual language, art direction, typography, color palette, analog textures, editorial layouts, and adaptable content formats.
Its central statement, “Direction Before the Prompt,” expresses the brand’s core belief: AI can expand creative possibilities, but intention, authorship, visual knowledge, and human decision-making remain essential.
The visual identity draws from unconventional 1960s and 1970s science fiction, analog technology, CRT screens, archival imagery, spectral color, and cinematic composition. The result is a visual universe that feels like a recovered fragment from a film that may never have existed.
The system was designed to work across carousels, static posts, Reels, video content, manifestos, educational pieces, critical analysis, and visual experiments—maintaining consistency while allowing each format to serve a different editorial purpose.
Glitch Verse does not present AI as a shortcut to create faster. It presents AI as one part of a broader creative process, where direction gives meaning to possibility.
The machine generates possibilities.
The author decides what deserves to exist.
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This 30-second branded film explores the Sacred Feminine through the symbolism of fire, water, earth and air. The creative direction transforms each element into a visual expression of strength, intuition, transformation and freedom. Developed with cinematic storytelling, AI visuals, editing and sound design, the project was designed to create an emotional, memorable and visually striking campaign.
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Branded content featuring MMA fighter Luana for a sports equipment brand. The project combines cinematic visuals, intense movement and strong editing to highlight performance, discipline and the power behind every impact.
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Developed a complete visual identity system for Eixo Criativo, combining clean geometry, editorial layouts and a modular graphic language. The project was designed to scale across digital platforms, presentations, social media, printed materials and audiovisual communication while maintaining a strong and recognizable visual identity.
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AI Creative Director
