Content Strategy Projects in São Bernardo do Campo

Content Strategy Projects in São Bernardo do CampoContent Strategy Projects in São Bernardo do Campo

Cover image for From 130K Followers to $3K+ Clients — 1,000+ Leads in One Post

From 130K Followers to $3K+ Clients — 1,000+ Leads in One Post

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Cover image for Selected social media results across

Selected social media results across beauty, healthcare and retail brands. Combining content strategy, creative direction and consistent execution to drive audience growth, visibility and business impact.

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Cover image for Led influencer curation and campaign

Led influencer curation and campaign storytelling for Movida Car Rental at Rock in Rio, managing content strategy, execution, and delivery across creator partnerships.

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Cover image for The Content Repurposing System ·

The Content Repurposing System · Digital Product Built a playbook and Notion-based workflow that maps one core idea across 10 content formats — reel, carousel, newsletter, TikTok, LinkedIn post, thread, story, short-form video, podcast point, and product FAQ. Created for my own workflow first, published as a product when I realised others needed it too. Available on Gumroad and Contra.

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Cover image for Transform Your Content: Systematic Strategy for Long-Term Su...

A strategy article on treating content as a system rather than a series of one-off posts — using topic clusters to build authority, a repurposing model to multiply each piece, and a compounding mindset that turns content into a long-term asset. It reflects the thinking behind my content strategy work: research, briefs, and an engine built to keep producing — fast with AI, refined with senior judgment.

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Cover image for Multilingual Naming Strategy — Gupy's LATAM Expansion

Multilingual Naming Strategy — Gupy's LATAM Expansion

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Cover image for Scaled Leo from 3.3K → 20K Followers & 60+ Daily Leads

Scaled Leo from 3.3K → 20K Followers & 60+ Daily Leads

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Cover image for I created this video to

I created this video to present Biomarine beyond its products. Using the brand’s physical kiosk as a real-world showcase, the content introduces the retail experience while inviting new professionals to become Biomarine resellers — turning brand presence into a business opportunity.

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Cover image for A long-form SEO article demonstrating

A long-form SEO article demonstrating my hybrid content system: AI handles research and first-draft speed, while strategy, structure, and editorial judgment come from a senior marketer. The piece targets the search intent "does AI content rank on Google," synthesizes 2026 ranking data, and is structured for both traditional SEO and AI Overviews — a direct answer up top, question-based subheadings, and citable data. Written end-to-end with the same process I use for client work: research → brief → AI-assisted draft → human refinement → optimization for both search and AI citation.

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Cover image for Content System - Building Content Design at Gupy from Scratch

Content System - Building Content Design at Gupy from Scratch

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Cover image for Norma - AI Assistant for Content Design & Editorial Governance

Norma - AI Assistant for Content Design & Editorial Governance

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