iGotaSpot is a real-time peer-to-peer (P2P) parking marketplace app engineered to solve one of the biggest headaches in dense metropolitan areas: finding and reserving street or garage parking in seconds.
The platform connects drivers who are vacating a parking spot with drivers searching for one nearby, facilitating seamless live spot handoffs, automated micro-transactions, and verified spot listings.
1
145
Cash Flow Diagnostic — Services Business.
A growing services company (~$1.2M revenue, 15–20 employees) was profitable but under constant cash pressure. As the business scaled, decisions became reactive due to limited visibility into cash behavior.
Problem:
Liquidity felt tight, but the P&L didn’t explain why. The issue wasn’t performance — it was understanding cash drivers.
Approach:
I ran a structured diagnostic using existing data only, focused on clarity:
• Cash inflows vs outflows
• Fixed vs variable costs
• Key liquidity ratios
• Cash and expense trends
No assumptions were changed.
Key Insights:
• Revenue growth masked cash gaps caused by payment timing
• Fixed costs reduced flexibility
• Profitability alone didn’t explain liquidity stress
Outcome:
The founder gained clear visibility into cash drivers and risk exposure.
4
14
333
🌍 BMW Motorrad Travel Tours — Nordkapp Expedition Guide & Information Architecture
📌 Overview
Design and comprehensive information architecture for the Nordkapp 2026 ("Cabo Norte: El Desafío") Official Tour Guide by Moto Travel Tours, certified partner of BMW Motorrad.
Nordkapp (North Cape, Norway) is universally known as the "holy grail" of European adventure motorcycling. This project required designing an exhaustive, multi-week Arctic expedition guide that balances breathtaking visual storytelling with ultra-clear logistical clarity for riders traversing Germany, Denmark, Sweden, Finland, and Norway.
🎯 The Challenge
High-stakes expedition travel involves intense cognitive load: riders navigate complex daily mileage, ferry schedules, border crossings, hotel check-ins, and unpredictable Arctic weather conditions.
Key Objectives:
Zero-Confusion Information Architecture: Structure complex multi-country logistics into bite-sized, glanceable daily road sheets accessible on mobile screens and tank-bag printouts.
Custom Expedition Cartography: Build a clean, accurate vector map clearly communicating waypoints, ferry transit channels, and national borders without visual clutter.
Evocative Brand Storytelling: Create an epic, high-production cover and layout that matches the premium adventurous prestige of BMW Motorrad.
💡 Design Execution & Visual Strategy
1. Epic Arctic Photomontage (Hero Cover)
Seamless photo-manipulation blending the signature landmarks of the expedition: the iconic Nordkapp globe monument, midnight sun lighting, the Atlantic Ocean Road bridges, Lofoten fjords, Arctic wildlife, and a rider aboard an adventure touring motorcycle.
Typographic hierarchy featuring custom tour branding ("El Desafío 2026") with high-contrast dates and official travel club credentials.
2. Custom Route Cartography & Waypoint Mapping
Designed a clean, color-coded geographical vector map across Scandinavia.
Clear visual differentiation for maritime ferry routes (Kiel → Oslo) vs. terrestrial alpine highways.
Strategic pinpoints marking key rest stops, base camps, and extreme northern latitudes (Hamburg, Stockholm, Rovaniemi/Enontekiö, Tromsø, Honningsvåg/Nordkapp).
3. Modular "Daily Stage" Card Architecture (Rider UX)
Designed a scannable, standardized card layout for every single tour day:
National Flag & Date Header: Instant orientation for international borders.
Route Banner & Imagery: Visual preview of the destination (e.g., Hamburg skyline, Color Line ocean cruise).
Crucial Metrics Strip: Route distance highlighted in bold contrast (RUTA 102 KMS), exact muster times, ferry embarkation windows, and hotel address badges.
🚀 Deliverables & Impact
Complete Multi-Page Tour Book: Interactive PDF optimized for offline smartphone/tablet viewing during the ride, plus print-ready CMYK assets for field notebooks.
Vector Map Kit: Standalone vector maps utilized across pre-trip briefings, digital itineraries, and social media announcements.
Impact: Delivered an indispensable travel companion that eliminated logistical friction for tour participants, solidifying Moto Travel Tours’ position as a top-tier BMW Motorrad travel organizer.
1
149
Behind the scenes of cash flow forecasting
Today I’m working on a 12-month cash flow forecast, and here’s a quick look at the structure behind my process.
A solid cash flow model must do more than list inflows and outflows — it needs to uncover timing, patterns, risks, and opportunities that aren’t visible at first glance.
At this stage, I focus on:
✔ Structuring and validating financial inputs
✔ Separating fixed vs. variable spending
✔ Building reliable monthly assumptions
✔ Testing scenarios (base, optimistic, worst case)
✔ Detecting liquidity risks before they become problems
The goal is simple: give founders the clarity and visibility they need to plan with confidence and make better financial decisions.
If you’d like a cash flow model tailored to your business, I’m happy to help.
4
16
430
QJMOTOR — High-Performance Automotive Web & Brand Experience
Role: Lead UI/UX & Web Designer
Tools: Figma, Automotive UI Design, Dark Mode UI, Lead Generation UX, Design Systems
Platform: Web (Desktop & Mobile Responsive)
Industry: Automotive / Powersports & Motorcycles
Overview
Comprehensive digital experience designed for QJMOTOR, one of the world’s fastest-growing motorcycle manufacturers. The project translated the brand's racing heritage, raw horsepower, and precision engineering into an immersive Dark Mode web platform engineered to drive showroom visits via a dedicated Find a Dealer portal.
The Challenge
Automotive digital design requires balancing raw emotional excitement with granular mechanical specifications:
Communicating Premium Engineering: QJMOTOR builds bikes using world-class OEM components (Brembo, Bosch, Pirelli, Marzocchi). The visual identity needed to match and exceed established legacy competitors.
Diverse Riding Demographics: The site needed to seamlessly guide distinct riders through vastly different motorcycle lineups (Adventure, Naked, Custom, Supersport).
From Screen to Showroom (Conversion): The ultimate business metric was driving test rides and directing prospective buyers to authorized physical dealerships.
Design Strategy & Visual Architecture
High-Octane Dark Aesthetic: Deep black background paired with aggressive Racing Red accents, accentuating the metallic curves and aerodynamic details of the motorcycles.
Dynamic Category Showcase: Angled cuts and dynamic category cards to evoke speed, cornering agility, and adrenaline.
Component Authority & 3-Year Warranty: Prominent OEM showcase highlighting verified engineering partnerships (Brembo, KYB, DID, Marzocchi, Pirelli, Bosch) alongside official 3-year warranty badges to eliminate reliability doubts.
Flagship Deep-Dive (SRT 900 SX Touring): Multi-angle product showcase accompanied by structured technical breakdowns:
Power & Safety (Brembo ABS, horsepower specs)
Comfort & Details (Ergonomics, heated seats)
Technology & Connectivity (TFT multi-function display)
Lead-Generating "Find a Dealer" Portal: Integrated dark-themed interactive map with location lookup and quick-toggles between Showrooms and Certified Service Centers.
Deliverables & Business Impact
Immersive, production-ready automotive web layouts tailored for European/international markets.
Component library featuring dark-mode UI states, specification tabs, and dealer map widgets.
Clear visual hierarchy optimized for B2C conversion and dealership lead generation.
2
161
