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Cover image for Soon
Soon
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Cover image for Day 15: PROOF IS BROKEN In
Day 15: PROOF IS BROKEN In 2007, Blendtec’s Will It Blend? turned extreme product demonstrations into proof. The formula was simple: Watch the video. Believe the product. But today, spectacular footage can be generated, enhanced, or fabricated. A visually impressive demonstration no longer guarantees credibility. So I explored a new business problem: How can a brand still prove product performance when video alone is no longer enough? I reimagined the campaign around a new question: WOULD YOU BELIEVE IT? The new concept introduces The Proof Room—a controlled testing environment where the object, process, camera angles, and physical result are all visibly documented. The campaign evolves from: Will it blend? to: Can the demonstration be verified? For this project, I created: an original-versus-reimagined campaign film; a complete storyboard; AI-generated product and motion sequences; a verification-based visual system; a campaign poster and thumbnail; sound design and final editing. The final idea:
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