Projects using Adobe Illustrator in PuneProjects using Adobe Illustrator in PuneBuilt a full course platform website for Bill Hanna of Controller Academy:
- 285K YouTube subscribers
- 8 courses and 3 bundles
- CPE/NASBA compliance
- A custom 4-question quiz component with 11 outcomes built natively in Framer.
The site covers the entire funnel: social proof, problem framing, course catalogue, bundle pricing, instructor credibility, testimonials, FAQ, and CTA.
The full design process was led with strategy, and everything is built around the audience and buyer behaviour. The goal was not just to showcase the courses and their outcomes, but to leave a lasting impression on visitors.
Everything, from the course thumbnails to the website hero image to the CTA button, was carefully chosen and iterated.
Currently, the site is in a post-launch revision cycle based on live conversion data, and they're experimenting between new and old designs.
This is what it looks like to build a website that takes a creator's catalogue seriously. This logo was designed for KartavyaPath Charitable Trust (KCT), a non-profit organization dedicated to education, community welfare, and social empowerment. The goal was to create a meaningful visual identity that reflects the organization's commitment to nurturing lives, creating opportunities, and building a brighter future for those in need. The logo prominently features the organization's name and initials, reinforcing its identity.
The concept combines symbolic elements that represent the trust's mission and values. The open book at the base signifies education, knowledge, and lifelong learning, while the three human figures illustrate unity, collaboration, and community support. The central figure represents individuals empowered through the organization's initiatives, while the upward-reaching figures holding green leaves symbolize growth, hope, sustainability, and positive transformation. The circular emblem conveys inclusivity, protection, and the continuous cycle of giving back to society. A palette of blue, red, and green was chosen to represent trust, compassion, vitality, and progress.
This project demonstrates my ability to create purpose-driven visual identities that communicate an organization's mission through thoughtful symbolism, balanced composition, and impactful branding, resulting in a logo that is both memorable and meaningful. 
