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Cover image for โ€œ๐–๐ก๐š๐ญโ€™๐ฌ ๐ข๐ง ๐š ๐ง๐š๐ฆ๐ž?โ€- ๐–๐ข๐ฅ๐ฅ๐ข๐š๐ฆ
โ€œ๐–๐ก๐š๐ญโ€™๐ฌ ๐ข๐ง ๐š ๐ง๐š๐ฆ๐ž?โ€- ๐–๐ข๐ฅ๐ฅ๐ข๐š๐ฆ ๐’๐ก๐š๐ค๐ž๐ฌ๐ฉ๐ž๐š๐ซ๐ž ๐ฎ๐ง๐๐ž๐ซ๐ฌ๐ญ๐จ๐จ๐ ๐๐ซ๐š๐ง๐ ๐๐ž๐ฌ๐ข๐ ๐ง. Yah...You read that correctly. Because if a brand needs its name spelled out every time to be recognised, the branding isnโ€™t doing its job. ๐“๐ก๐š๐ญ'๐ฌ ๐ญ๐ก๐ž ๐ฌ๐ญ๐š๐ง๐๐š๐ซ๐ ๐ฐ๐ž ๐ฌ๐ž๐ญ ๐Ÿ๐จ๐ซ ๐‹๐ž๐จ๐ง๐ข๐๐š๐ฌ ๐‚๐ซ๐š๐ง๐ž๐ฌ ๐ˆ๐ง๐๐ข๐š A mark bold and distinctive enough to stand on its own, even before the name is seen. ๐ˆ ๐ง๐ž๐ฏ๐ž๐ซ ๐๐ž๐ฌ๐ข๐ ๐ง โ€œ๐ฃ๐ฎ๐ฌ๐ญ ๐š ๐ฅ๐จ๐ ๐จโ€ ๐š๐ง๐ ๐ฆ๐จ๐ฏ๐ž ๐จ๐ง. I always suggest my clients to atleast build fundamental brand systems:Primary & secondary logos, Logo marks, Color palettes, Typography. ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐š ๐›๐ซ๐š๐ง๐ ๐ญ๐ก๐š๐ญ ๐ฌ๐ฉ๐ž๐š๐ค๐ฌ ๐›๐ž๐Ÿ๐จ๐ซ๐ž ๐ข๐ญ ๐ข๐ง๐ญ๐ซ๐จ๐๐ฎ๐œ๐ž๐ฌ ๐ข๐ญ๐ฌ๐ž๐ฅ๐Ÿ? ๐‹๐ž๐ญ'๐ฌ ๐๐ž๐ฌ๐ข๐ ๐ง ๐ข๐ญ. Brand identity projects open | DM to discuss.
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