Freelance UX Writers in PuneFreelance UX Writers in Pune
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Anisha Dhumal's avatar
Anisha Dhumal
Pune, India
Product Designer & Framer Developer —Landing Pages & SaaS UI
Product Designer & Framer Developer —Landing Pages & SaaS UI
Cover image for Market Research Report Publisher Website Landing Page
Market Research Report Publisher Website Landing Page
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Cover image for Personal Portfolio Website — Designed
Personal Portfolio Website — Designed & Built End-to-End in Framer. Designed and developed my own portfolio site entirely in Framer — from layout and typography decisions in Figma through to a fully responsive, live published site with smooth page transitions and CMS-ready structure. Built to demonstrate end-to-end Framer capability: design thinking, component structure, responsive execution, and clean visual hierarchy.
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Cover image for BharatGo is a no-code e-commerce
BharatGo is a no-code e-commerce platform built for small business owners across India — many of them first-time digital sellers with no technical background. When I joined, their onboarding flow was an 8-step process with no guidance, no progress feedback, and no sense of what the end result would look like. Drop-off was high and the support team was flooded with setup questions. I led the full redesign end-to-end: user research, flow restructuring, UI design, and iteration with the engineering team across a 2.5-month sprint. The core insight was that merchants weren't abandoning because the product was bad — they were abandoning because they couldn't visualise what they were building. So I restructured the flow into 5 progressive stages and introduced a live store preview that updated in real time as they filled in details. Every decision was about reducing cognitive load and building confidence at each step, not just reducing the number of steps. The result: onboarding completion time dropped 40%, drop-off reduced by 35%, first-week engagement rose 28%, and onboarding-related support tickets fell by 30%. The visual language was kept deliberately simple — clean cards, strong progress indicators, friendly microcopy — because the product needed to feel approachable to non-technical users, not impressive to designers.
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Cover image for VAULTA is a personal finance
VAULTA is a personal finance platform — it focuses on everyday spending categories (groceries, subscriptions, utilities, and lifestyle). Users earn "Vault Points" on every purchase, which can be redeemed for cash back, investments, or financial milestones like paying down debt or building an emergency fund.
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