Freelancers using Adobe Photoshop in Provincetown
Freelancers using Adobe Photoshop in Provincetown
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Josh Lewis
Provincetown, United States
I help CPG brands increase sell-through in 3 seconds.
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I help CPG brands increase sell-through in 3 seconds.
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Catalog Design & Creative Direction for Retail Sell-Through Led the design and creative direction of a full product catalog built to drive wholesale and retail performance. Developed a cohesive visual system across layout, product storytelling, and merchandising flow, ensuring clarity and impact across every page. Directed photoshoot styling to elevate product perception and reinforce brand identity. The result: a catalog that functions as both a sales tool and brand experience, designed to increase engagement, improve buyer confidence, and support sell-through.
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I didn’t design drink mixes. I designed the party.” A fully merchandised, Americana-inspired cocktail experience built to win in under 3 seconds on shelf. This system transforms simple slush mix pouches into a grab-and-go celebration, complete with coordinated straws, cups, and a “party-in-a-bag” cooler that turns product into an instant occasion. Every element was designed to: Command attention with bold, high-contrast color blocking Feel giftable, not just functional Merchandise as a ready-made display, not a single SKU Reinforce a clear, seasonal story (summer, 4th of July, hosting) The result: a product line that doesn’t wait to be explained, it signals the experience immediately
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I didn’t create boozy dip mixes. I created the reason people gather. A fully merchandised system of gourmet dip mixes designed for both appetite appeal and retail impact. Bold, flavor-driven packaging paired with a compact countertop display transforms simple mixes into a grab-and-go entertaining solution - perfect for hosting, gifting, and impulse purchase. Built to: – Drive immediate craving – Simplify the entertaining experience – Increase basket size through display merchandising Because the best products don’t just sit on shelves— they bring people together.
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I didn’t design drink mixes. I designed the sale. This project showcases a fully merchandised retail system built to drive immediate sell-through in high-traffic environments. Rather than treating packaging as a standalone asset, I developed a cohesive, multi-SKU system designed to function as a complete in-store experience, from individual product to full display execution. Every element was intentionally designed to: Deliver instant shelf clarity Guide the shopper through the assortment effortlessly Increase basket size through visual merchandising Eliminate the need for explanation at shelf The result is a system where the product becomes the display, transforming simple pouches into a high-impact, giftable, and shoppable retail presence.
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