User Research Projects in Phoenix

User Research Projects in PhoenixUser Research Projects in Phoenix

Cover image for Dog Eared Pages Project

Dog Eared Pages Project

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Cover image for Wayfair • Report a Problem Workflow

Wayfair • Report a Problem Workflow

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Cover image for Across the site I introduced

Across the site I introduced ways for users to engage in new and different ways. One method was the simple addition of voting could 1. provide a means for users to send feedback about content 2. immediately engage users who were positively affected by the content, and were likely to convert to financial supporter 3. allow detractors a way to give feedback while establishing connection. Engagement was steady at 12% of users voting (depending on content). 75% of detractors completed the short survey. 32% of supporters converted to donors (both first-time and repeat)

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Cover image for Liberty Wildlife Redesign

Liberty Wildlife Redesign

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Cover image for An increasing number of simple

An increasing number of simple apps are requiring users to create accounts to use basic table stake features. For this project we needed more than just basic functionality, but it was imperative that all content remain free for all users, guests or account holders alike. Passive personalization happens in the background, surfacing content categories, and presenters the user wants to see. Further active personalization is planned as a premium set of learning achievements: goals for topics they wish to master, and challenges associated with the goals.

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Cover image for This org had never done

This org had never done A/B testing and had never sought user feedback before I started working with them. Part of this initiative was to inform the head of marketing about tools available within budget, and features of limitations of the products . Partnering with the art department & marketing specialists I created several AI assisted A/B testing plans that highlighted where improvements increasing conversions and time on site. Assets that could be tested were as simple as a button or as complex as a unique user journey that was dictated by origination, UTMs or choices made while onsite.

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