Freelancers using Adobe Illustrator in Pereira

Freelancers using Adobe Illustrator in PereiraFreelancers using Adobe Illustrator in Pereira

Projects People

JENNIFER ARRIETA REYES

Pereira, Colombia

Building Memorable Brands from Idea to Identity

New to Contra

Building Memorable Brands from Idea to Identity

PIZZA 100 is a modern artisanal pizza brand created to celebrate authentic Italian craftsmanship while delivering a vibrant and memorable dining experience. The objective of this branding project was to develop a visual identity that communicates quality, tradition, and personality in a way that stands out in the highly competitive food industry. Inspired by handcrafted recipes and wood-fired pizza culture, the logo combines a playful chef's hat, decorative flourishes, and a slice of pizza to create a distinctive and approachable brand. The typography balances elegance with warmth, giving the identity a handcrafted character that reflects the authenticity of the product. The visual system was designed to be flexible across restaurant signage, food packaging, uniforms, delivery boxes, social media, menus, and promotional materials, ensuring strong brand recognition at every customer touchpoint. Beyond designing a logo, the project focused on creating a complete visual identity capable of supporting future business growth while maintaining a welcoming and premium personality. Project Highlights: Brand Strategy,Restaurant Branding,Logo Design,Visual Identity Design,Typography Selection,Packaging Design,Menu & Signage Design,Social Media Branding. This project showcases how thoughtful branding can transform a restaurant into a recognizable and engaging brand. By blending artisan tradition with modern design principles, PIZZA 100 delivers a visual identity that reflects authenticity, quality, and a memorable dining experience while remaining versatile for both physical and digital applications.

Cover image for SELAH INVESTMENTS is a corporate

SELAH INVESTMENTS is a corporate investment company focused on building, managing, and growing businesses across multiple industries. This branding project was designed to communicate trust, stability, sophistication, and long-term vision through a clean and timeless visual identity. The logo is centered around a refined "SI" monogram, enclosed within a custom geometric emblem that symbolizes connection, balance, and sustainable growth. The minimalist composition reflects the company's commitment to strategic thinking, innovation, and excellence while maintaining a premium corporate aesthetic. A carefully selected palette of matte gold and deep espresso brown reinforces the perception of prestige, financial strength, and reliability. Every element was intentionally simplified to create a highly versatile identity that performs consistently across digital platforms, corporate documents, presentations, signage, and executive stationery. Rather than creating a conventional investment logo, the objective was to develop a visual identity capable of representing a diversified business group while projecting confidence to partners, investors, and clients. Project Highlights: Corporate Brand Strategy,Logo Design,Monogram Design,Corporate Identity,Luxury Brand Identity,Typography Selection,Color System Development,Executive Stationery Design. This project demonstrates how a minimalist approach can create a powerful corporate identity that communicates professionalism, credibility, and long-term value. The result is a modern investment brand designed to inspire confidence, support business growth, and establish a strong presence in both national and international markets.

AURA is a luxury lingerie brand created to celebrate confidence, femininity, and timeless elegance. The objective of this branding project was to develop a sophisticated visual identity that reflects the beauty, strength, and individuality of modern women. The logo embraces a minimalist aesthetic, combining refined typography with a rich color palette of deep plum and metallic gold. Every design element was carefully selected to communicate exclusivity, grace, and premium craftsmanship while maintaining a clean and contemporary appearance. Beyond creating a logo, this project focused on building an emotional connection between the brand and its audience. The visual identity was designed to inspire confidence and transform every customer interaction into a luxurious experience. The branding system was developed to work seamlessly across product packaging, shopping bags, labels, social media, e-commerce, marketing campaigns, and premium printed materials, ensuring consistency and recognition across every touchpoint. Project Highlights: Brand Strategy,Luxury Brand Identity,Logo Design,Typography Selection,Color System,Packaging Design,Fashion Branding,Visual Identity Design This project demonstrates how thoughtful branding can elevate a fashion business into a premium lifestyle brand. By combining minimalist design with timeless elegance, AURA creates a memorable identity that resonates with women seeking sophistication, confidence, and authenticity.

Cover image for Gourmelia is a premium gourmet

Gourmelia is a premium gourmet brand specializing in handcrafted cheese boards, charcuterie experiences, fine wines, and live online education for aspiring entrepreneurs. The goal of this branding project was to create a timeless identity that reflects elegance, craftsmanship, and the art of bringing people together through exceptional food. Inspired by luxury hospitality and fine dining, the visual identity features a refined combination of warm brown and matte gold, evoking sophistication, quality, and attention to detail. The minimalist circular emblem reinforces the brand's premium positioning while ensuring versatility across packaging, event branding, digital platforms, and printed materials. More than a catering business, Gourmelia represents a lifestyle centered on meaningful experiences. Every board is carefully curated to transform celebrations, corporate events, and intimate gatherings into memorable moments. In addition to its gourmet products, Gourmelia empowers entrepreneurs through live online workshops, teaching students from different countries how to build and grow successful charcuterie businesses. The educational branch of the brand reflects its mission to share knowledge, inspire creativity, and help others turn their passion into a profitable business. Project Highlights: Brand Strategy,Premium Logo Design,Luxury Visual Identity,Packaging & Product Branding,Catering Brand Development,Educational Brand Positioning,Live Online Workshop Branding,Social Media & Digital Presence. This project demonstrates how thoughtful branding can elevate a culinary business beyond its products, creating a premium brand that combines gourmet experiences, education, and entrepreneurship under one cohesive visual identity.

Adobe Illustrator(6)

Sofía Terán Sánchez

Manizales, Colombia

Original logos & art | Fast & precise

Comissions :: Behance

Piki Monster Logo :: Behance

IV Congreso Colombiano de Mastozoología :: Behance

Certified Webflow Dev & Brand Designer with 10+ Years

Certified Partner

Certified Webflow Dev & Brand Designer with 10+ Years

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