Marketing Strategy Projects in ParadiseMarketing Strategy Projects in ParadiseI led the creative vision for FX’s Clipped: Courtside Club, developing a narrative-driven installation that reimagined the drama surrounding the LA Clippers through sound, space, and storytelling.
Visitors moved through scenes that blended archival audio, visual art, and set design, which culminated in a courtside photo experience and show-branded keepsakes.
Part spectacle, part social commentary, the activation turned controversy into conversation, sparking media coverage and fan buzz ahead of the series premiere.
Featured in BizBash (https://www.bizbash.com/bizbash-lists/brands-event-pros/article/22912461/industry-innovators-2024-disney), Event Marketer (https://www.eventmarketer.com/article/fx-activates-a-courtside-club-exhibit-to-highlight-one-of-the-biggest-scandals-in-sports/), FOX LA, and LA Chronicles. I led the creative strategy for a traveling activation that reimagined engagement through taste, scent, and storytelling. Housed in a vivid red shipping container, the experience invited guests across five states to explore their flavor profiles through holographic cocktail lessons, fragrance pairing, and interactive play.
Each detail, from custom scent strips to creator-led cocktail stations, transformed the brand’s luxury ethos into something approachable, tactile, and human.
The result was a vibrant intersection of technology, community, and craft that deepened emotional connection to the Hennessy brand.
