Projects using WordPress in OyoProjects using WordPress in OyoBenzinga APIs — Website Redesign, Migration & Dynamic Data Integration
Project Type: Product Marketing Website / API Platform
Industry: Financial Data & Market Intelligence
Tools: Figma, Framer (Framer Fetch)
Role: UI/UX Designer, Framer Developer, Website Migration
Project Overview
Benzinga APIs provides institutional-grade market news and financial datasets to brokerages, fintech companies, and enterprise platforms. While the product offering was robust, the existing WordPress website struggled to keep up with the pace, scale, and complexity of the platform.
As content and datasets expanded, maintaining accuracy and freshness became increasingly difficult. This led to a strategic decision to move from WordPress to Framer, enabling a faster, more scalable, and data-aware website experience. A modern website redesign for Pallium Construction Accountants, an Australian accounting and financial advisory firm specialising in the construction industry. The new homepage positions Pallium as a premium partner for builders, civil contractors, major trade contractors and property developers seeking stronger cash flow, profitability and financial control.
THE CHALLENGE
Pallium Construction Accountants had strong industry expertise, measurable client results and a valuable position as a specialist construction accounting firm. However, the existing website did not communicate these strengths clearly.
The website focused heavily on general accounting challenges without presenting Pallium as a modern financial intelligence and business advisory firm. Its services, client outcomes and construction expertise were not organised into a clear conversion journey.
The homepage also lacked a strong primary call to action, dedicated service explanations, prominent case studies and a clear process showing prospective clients what to expect.
The challenge was to redesign the Pallium website so established construction businesses could immediately understand who Pallium serves, how the firm helps and why it is different from a general accounting practice.
THE APPROACH
I began with a comprehensive audit of the existing Pallium website, reviewing its content, structure, user experience, positioning, search visibility and conversion opportunities.
The homepage was then restructured around Pallium’s ideal clients and the financial challenges they face. The new content speaks directly to builders, civil contractors, major trade contractors and property developers.
The redesigned homepage follows a clear journey:
Introduce Pallium as a specialist construction accounting and advisory firm
Explain the financial challenges construction businesses experience
Present Pallium’s accounting and advisory services
Demonstrate results through real client success stories
Explain Pallium’s working process
Build trust through testimonials and industry focused messaging
Encourage qualified prospects to book a Discovery Meeting
The visual direction combines Pallium’s existing brand colour and official logo with a clean, modern layout inspired by premium financial advisory firms. Construction imagery, financial dashboard elements, subtle animations and continuous content marquees were added to make the homepage feel professional, relevant and engaging.
The website copy was also optimized around relevant search terms such as construction accountants, accountants for builders, construction financial advisory, construction cash flow management, project profitability and accounting for property developers.
THE OUTCOME
The completed homepage concept gives Pallium a stronger and more modern digital presence that reflects the quality of its expertise.
Visitors can now quickly understand that Pallium goes beyond tax returns and compliance. The website clearly presents the firm as a construction accounting, financial intelligence and business advisory partner focused on improving cash flow, project performance, profitability, tax planning and financial control.
Real client outcomes are now presented as prominent case studies, including business growth, improved project visibility and significant labour cost savings.
The redesigned homepage also provides a clearer conversion path through repeated Discovery Meeting calls to action, focused service descriptions and a responsive experience across desktop, tablet and mobile devices.
The result is a premium construction accounting website designed to attract established construction businesses, strengthen trust and turn more qualified visitors into enquiries.
“Jamiu understood the direction we wanted for Pallium and translated it into a modern website that clearly communicates our construction expertise. The new design presents our services, client results and advisory approach in a much stronger and more professional way.”
Pallium Construction Accountants Website Redesign Team Here's polished copy for your first Contra post, built around the actual project (full design + dev + e‑commerce build, personal/concept piece).
Caption:
Sharing my first project here on Contra: a full end-to-end redesign concept for My Perfume Shop, a fragrance and beauty e-commerce retailer.
This was a complete build, not just a design pass. I handled the UI/UX design, front-end development, and e-commerce setup from the ground up, with the goal of making a high-SKU retail catalog feel premium, easy to scan, and built to convert.
A few things I focused on:
Rotating brand-spotlight hero banners for seasonal campaigns (Louboutin, Versace, Prada, Hermès)
A bestseller grid with clear sale/bestseller tagging so shoppers can scan fast
Curated gift-set and collection modules to encourage cross-sell
An editorial "Fragrance Academy" content section for SEO and brand storytelling
A trust-building footer covering shipping, returns, and payment options
This was a personal/concept project, built to sharpen my retail e-commerce design and front-end skills and to show how I approach UX at scale for high-volume catalogs. Feedback is welcome, and I'm open to similar builds if this is the kind of work you need.
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