Freelancers using Facebook in OntarioFreelancers using Facebook in Ontario
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Brad von Sprecken's avatar
Brad von Sprecken
Anaheim, USA
Website Development Backed by Real Business Experience
New to Contra
Website Development Backed by Real Business Experience
Cover image for Car Show Calendars — Event Platform & Ecommerce Development
Car Show Calendars — Event Platform & Ecommerce Development
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Cover image for DIEM — Health & Wellness
DIEM — Health & Wellness App Product Development I founded and led the development of DIEM, a multi-year health and wellness platform designed to bring nutrition, fitness, lifestyle guidance and personalized wellness information together in one experience. The idea was to go beyond a basic calorie tracker or workout app. DIEM was designed to understand the individual user—their goals, activity level, nutrition, health conditions, allergies and other profile information—and use that data to provide more relevant daily guidance. My role covered virtually every part of the product and business development process. I worked closely with professional software developers to define features, workflows, functionality, user experience, testing requirements and ongoing improvements. The developers handled the programming, while I directed what the platform needed to do and how the overall system should work. I also hired and worked with licensed dietitians, physicians and other health professionals to develop the wellness information behind the platform. That content was incorporated into formulas, rules and logic designed to provide personalized recommendations to users. DIEM included features such as personalized daily regimen items, nutrition tracking, exercise tracking, health conditions, allergies, goals, reports and wellness recommendations. Users could select goals such as losing weight, getting fit, improving overall health, toning, gaining weight or maintaining their current condition. The platform was also designed with a professional side in mind, allowing trainers, coaches and health professionals to eventually review user information, provide guidance and work more closely with their clients. Beyond the product itself, I was involved in branding, competitive research, UX direction, content development, marketing, social media, business strategy and commercialization. The larger business model included consumer subscriptions, professional accounts, corporate wellness programs and potential white-label licensing. DIEM was a substantial multi-year product-development project that brought together technology, professional wellness content, user experience and business strategy. It demonstrates my ability to take a complex idea, define how it should work, coordinate the right specialists, and develop it into a structured product with a clear path toward commercialization.
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Cover image for DIEM — Health & Wellness App Product Development
DIEM — Health & Wellness App Product Development
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Cover image for End-to-End Product Sourcing & Packaging Development
End-to-End Product Sourcing & Packaging Development
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Facebook(1)
Shelly Liu's avatar
Shelly Liu
Fullerton, USA
Social Media Manager, Strategist, + Content Writer
Social Media Manager, Strategist, + Content Writer
Cover image for AKimball Creative Social Media Management
AKimball Creative Social Media Management
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Cover image for Famm Social Media Management
Famm Social Media Management
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Cover image for @shellyliu.co Instagram + TikTok pages
@shellyliu.co Instagram + TikTok pages
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Cover image for The Cultural Reset Instagram Management
The Cultural Reset Instagram Management
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Facebook(1)