Fullstack Dev: Expert in Ruby on Rails & Laravel
Fullstack Dev: Expert in Ruby on Rails & Laravel
Website Development Backed by Real Business Experience
Infinite Packaging & Promotions is a business I’ve built around custom packaging, promotional products, product sourcing and ecommerce. I redesigned and developed the Shopify website to better reflect the company’s capabilities, brand and customer experience — moving well beyond a standard theme through custom layouts, Liquid sections, product discovery tools and specialized landing pages.
The site brings together ecommerce, custom sticker ordering, promotional-product sourcing, packaging solutions and targeted programs such as Route 66 retail products. My work spans website strategy and development, UX, ecommerce structure, product sourcing, packaging, pricing, branding and customer workflows — combining the website with the real-world business behind it.
Live site: ippromo.com (http://ippromo.com)
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DIEM — Health & Wellness App Product Development
I founded and led the development of DIEM, a multi-year health and wellness platform designed to bring nutrition, fitness, lifestyle guidance and personalized wellness information together in one experience.
The idea was to go beyond a basic calorie tracker or workout app. DIEM was designed to understand the individual user—their goals, activity level, nutrition, health conditions, allergies and other profile information—and use that data to provide more relevant daily guidance.
My role covered virtually every part of the product and business development process. I worked closely with professional software developers to define features, workflows, functionality, user experience, testing requirements and ongoing improvements. The developers handled the programming, while I directed what the platform needed to do and how the overall system should work.
I also hired and worked with licensed dietitians, physicians and other health professionals to develop the wellness information behind the platform. That content was incorporated into formulas, rules and logic designed to provide personalized recommendations to users.
DIEM included features such as personalized daily regimen items, nutrition tracking, exercise tracking, health conditions, allergies, goals, reports and wellness recommendations. Users could select goals such as losing weight, getting fit, improving overall health, toning, gaining weight or maintaining their current condition.
The platform was also designed with a professional side in mind, allowing trainers, coaches and health professionals to eventually review user information, provide guidance and work more closely with their clients.
Beyond the product itself, I was involved in branding, competitive research, UX direction, content development, marketing, social media, business strategy and commercialization. The larger business model included consumer subscriptions, professional accounts, corporate wellness programs and potential white-label licensing.
DIEM was a substantial multi-year product-development project that brought together technology, professional wellness content, user experience and business strategy. It demonstrates my ability to take a complex idea, define how it should work, coordinate the right specialists, and develop it into a structured product with a clear path toward commercialization.
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Shopify & WordPress Developer | UX Design Expert
Shopify & WordPress Developer | UX Design Expert
Los Angeles Local Full Stack Developer Near You
Los Angeles Local Full Stack Developer Near You
VMA – Real Estate Property Management App
What it is:
A web application designed to help property managers track properties, tenants, and day-to-day management operations in one place.
What I built:
Property and unit management system
Tenant records and status tracking
Centralized dashboard for property data
Secure user access and role management
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Athlete Atlas – Athlete Management Platform
What it is:
A web application that helps athletes and coaches track performance, training progress, and athlete profiles in one centralized system.
What I built:
Athlete profile and data management
Training and performance tracking features
Coach-facing dashboard for monitoring athletes
Secure authentication and role-based access
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Market Recon – E-Commerce Intelligence Platform
What it is: A data platform that tracks real-time product pricing and trends across major e-commerce marketplaces.
What I built:
Automated product scraping & tracking
Pricing, brand, and category analysis dashboard
Alerts and historical data storage
Tech stack: Next.js, React, Node.js, Firebase, Redis
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