Creative Director | Ads Videos That Convert with 3D and AI
- $1k+
- Earned
- 2x
- Hired
- 59
- Followers
Creative Director | Ads Videos That Convert with 3D and AI
Over the past month, I had the chance to work on some really exciting projects and one of them was this visualizer for October London's new album "Love Me for Me", out now via Death Row Records.
The objective was to balance the vintage late-night soul mood of the record with a sleek, modern motion pipeline built specifically for mobile screens and digital distribution.
Huge thanks to Death Row Records, Snoop Dogg and October London for bringing us on board! Also, a big shoutout to Miguel Saporetti for collaborating on the visual delivery.
Art Direction & Motion: Ivam Marchon
Visual Assistant: Miguel Saporetti
Death Row Records
A&R: Teff Mogus, Frank Vasquez
Marketing: Fuzzy West, Tomeka Harris
Coordinator: Kaiya Lawrence
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AI Visual for artist Flavio Vieira - MIS SP Exhibition
Together with Treehouz, we collaborated with artist Flavio to bring his vision to life for an audiovisual piece presented at the Museu da Imagem do Som de São Paulo. Flavio arrived with the conceptual framework and visual references. My role was to translate and execute these ideas into high quality visuals using AI image and video production.
The piece portrays the dynamic interplay of contrasts, reflecting the psychological forces that inhabit the unconscious, as described in Jungian theory. My focus throughout the process was to transform these symbolic elements into cohesive, emotionally imagery that are aligned with the artist's vision.
It was an honor to contribute to this collaboration and have a project featured in one of the most important museums in Brazil.
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Visual Explorations // R&D
Three simple shots to capture a mood.
I wanted a clean top-down look at the plate, a raw macro close-up focused on the texture, and a shallow depth-of-field shot to ground the human element. Every angle, framing, and lens choice was completely calculated before clicking a button.
Just keeping the sequence strictly aligned with a real cinematic standard.
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The objective in this work was to create a series of premium assets for Balto, featuring five specific dog breeds (Pointer, Corgi, Poodle, Westie, Beagle) interacting with a 3D branded element. The project required a seamless blend of AI-generated characters and high-end motion design.
THE CHALLENGE: Raw AI video generations often suffer from significant technical flaws: blurred fur textures, inconsistent lighting, and "shimmering" artifacts. For a premium brand like Balto, these "AI artifacts" create a cheap, amateurish feel that dilutes brand authority. Prompt engineering alone is incapable of producing professional and stable assets.
THE STRATEGY: A Hybrid Digital Pipeline. As the Creative Lead, I developed a proprietary hybrid workflow to bridge the gap between raw AI output and cinematic quality:
- Biological Realism Pass: I executed a heavy post-production layer focused on "fur fidelity" and ocular clarity. By refining the noise-to-texture ratio, I removed the plastic "AI look," ensuring the dogs felt organic and physically present.
- Geometric Fidelity & Interaction: The interaction with the 3D coin required precise physics.
- Iterative Refinement: Every frame was audited for "shimmering" and warped geometry (common failures in AI) and corrected through a multi-pass upscaling and denoising process.
THE CONCLUSION: This project serves as a benchmark for the future of AI in high-end advertising. It proves that AI is a tool, not a replacement for Creative Direction. To achieve this level of quality, a professional eye for VFX and post-production is mandatory. Without this specialized oversight, the result is merely a "cool experiment." With it, it becomes a brand asset of elite quality.
Production Note: The coin in this video served as a spatial and temporal anchor, requiring precise synchronization to ensure realistic physics and interaction.
I was responsible for the high-fidelity AI generation, biological texturing, and character performance. The final high-resolution 3D asset rendering and compositing were managed by the client’s internal team post-delivery.
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Senior Art Director | AI Campaigns, Branding & Films
- 51
- Followers
Senior Art Director | AI Campaigns, Branding & Films
AI Campaign Study — Rayne Demonseed
What if a full campaign could be built from two reference photos?
A self-initiated study in AI-driven campaign production. Two product reference images. No client, no crew, no location shoot. From those two images, I built a complete cinematic sequence — multiple shots, camera angles, motion — using NB2, Veo and Kling as the production pipeline. The study was never about the board. It was about proving what's possible when direction replaces production. Two images in. A campaign out.
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Don't Blink — AI Fashion Campaign
Full AI fashion campaign built from a single reference frame. Art direction, model casting concept, wardrobe, location, and lighting — all directed through AI. Demonstrates end-to-end creative production without a physical set.
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AI Fashion Editorial — Motion Experiment
Short-form AI-directed fashion editorial exploring minimal motion and controlled pacing. Art direction, prompt engineering, and creative concept by Mauricio Pontual / @mphouse_studio. Shot in a street editorial aesthetic with focus on color tension and jewelry detail.
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FARO OSTERIA just got featured on Contra! ✨
Really happy to see this one selected by the Contra team. I loved building the world around it, from the red pasta boxes and blue caps to the menu and street campaign.
Thank you, Contra, and everyone who has taken a look and supported the work.
Explore the project:
https://contra.com/community/eVKgBdEl-faro-osteria-italian-comfort-street
Independent concept. Creative direction, branding, packaging and AI assisted imagery by Mauricio Pontual / MP House Studio.
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