Freelance Director of Photographys in Niterói

Freelance Director of Photographys in NiteróiFreelance Director of Photographys in Niterói

Projects People

Ivam Marchon

proNiterói, Brazil

Creative Director | Ads Videos That Convert with AI and 3D

$1k+: Earned

2x: Hired

5.0: Rating

49: Followers

Creative Director | Ads Videos That Convert with AI and 3D

Ferrari AD Concept Visual Direction

Digital Fashion with 3D + AI

Cover image for The objective in this work

The objective in this work was to create a series of premium assets for Balto, featuring five specific dog breeds (Pointer, Corgi, Poodle, Westie, Beagle) interacting with a 3D branded element. The project required a seamless blend of AI-generated characters and high-end motion design. THE CHALLENGE: Raw AI video generations often suffer from significant technical flaws: blurred fur textures, inconsistent lighting, and "shimmering" artifacts. For a premium brand like Balto, these "AI artifacts" create a cheap, amateurish feel that dilutes brand authority. Prompt engineering alone is incapable of producing professional and stable assets. THE STRATEGY: A Hybrid Digital Pipeline. As the Creative Lead, I developed a proprietary hybrid workflow to bridge the gap between raw AI output and cinematic quality: - Biological Realism Pass: I executed a heavy post-production layer focused on "fur fidelity" and ocular clarity. By refining the noise-to-texture ratio, I removed the plastic "AI look," ensuring the dogs felt organic and physically present. - Geometric Fidelity & Interaction: The interaction with the 3D coin required precise physics. - Iterative Refinement: Every frame was audited for "shimmering" and warped geometry (common failures in AI) and corrected through a multi-pass upscaling and denoising process. ‍THE CONCLUSION: This project serves as a benchmark for the future of AI in high-end advertising. It proves that AI is a tool, not a replacement for Creative Direction. To achieve this level of quality, a professional eye for VFX and post-production is mandatory. Without this specialized oversight, the result is merely a "cool experiment." With it, it becomes a brand asset of elite quality. Production Note: The coin in this video served as a spatial and temporal anchor, requiring precise synchronization to ensure realistic physics and interaction. I was responsible for the high-fidelity AI generation, biological texturing, and character performance. The final high-resolution 3D asset rendering and compositing were managed by the client’s internal team post-delivery.

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There is a massive gap between "generating" a video and directing one. In my recent work for my client, AI was only the engine. The intelligence and sensitivity were 100% human. For this project, every decision was guided by the "Precision Culture" and the brand’s new 2026 standard. Here is the strategic intent behind the imagery: 1) Cinematographic Intent: Every camera angle and lens choice was planned and intentional; nothing was left to AI chance. By leveraging 3D, I was able to execute the exact camera angles I had envisioned with surgical precision, ensuring there was true direction in every frame. There was true direction in this video. 2) Beyond the Product: The story isn't about selling shears; it's about the trust placed in the tool. 3) The Ritual of Succession: We constructed a narrative of legacy. When the Katana Master presents his blade and the "Hanzo Artist" presents his shears, we are witnessing the transfer of authority from heritage to hyper-modernity. 4) The Hanzo Code: The choice of silence and paused dialogue reflects the core philosophy: strength is calm under pressure. This required five days of refinement and a lot of cinematographic decisions to ensure the video wasn't just "generated," but directed properly. Note: This film was created as a creative spec piece for conceptual exploration. It is a narrative interpretation and does not represent Hanzo’s actual manufacturing facilities or locations. If your brand’s visual narrative needs more than just “generation”, and it needs a directed vision, send me a message and let’s discuss how to elevate your standards for 2026.

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Director of Photography(2)