Email Newsletter Writing Projects in NigeriaEmail Newsletter Writing Projects in Nigeria
Cover image for Brevo Email Marketing Setup for
Brevo Email Marketing Setup for Cosmetic Brand I helped a cosmetic brand set up a complete email marketing system using Brevo. The goal was to create a reliable and scalable alternative to Klaviyo due to cost and platform limitations, while still ensuring strong automation, customer data control, and Shopify integration. The brand had no structured email marketing system in place. Customer data was not properly organized or synced, and there were no automated flows to support retention, abandoned cart recovery, or post-purchase engagement. This limited their ability to convert first-time buyers into repeat customers. I built a full email marketing foundation from scratch using Brevo and connected it directly with Shopify to ensure smooth data flow and automation. What I Did - Set up and configured Brevo account from scratch - Integrated Brevo with Shopify for real-time customer sync - Imported and organized customer data for proper segmentation - Structured email lists for targeted campaigns Created and configured automation workflows including: - Welcome emails - Abandoned cart recovery - Post-purchase follow-ups - Tested full Shopify → Brevo synchronization to ensure accuracy - Set up proper email deliverability and authentication Tools Used: Brevo (Sendinblue), brevo webpush, Shopify, email automation workflows, customer data management tools - Fully functional email marketing system connected to Shopify - Automated customer communication flows running smoothly - Clean and structured customer database ready for scaling - Reduced manual marketing effort through automation - Strong foundation for retention and repeat sales growth The brand now has a stable and scalable email marketing system that supports customer retention, improves engagement, and allows future marketing campaigns to run efficiently without rebuilding the system again.
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Cover image for Title High-Converting Beauty Email Design
Title High-Converting Beauty Email Design for E-commerce Brand (Éclaté) The Challenge The client needed an email design that looked premium and trustworthy while clearly communicating multiple offers without overwhelming users. The design also had to perform seamlessly on mobile devices, where most users interact with email campaigns. The existing design lacked structure, had weak call-to-action visibility, and did not effectively guide users toward making a purchase. The Strategy Rather than focusing only on aesthetics, the approach was centered on performance and usability: Establish a strong visual hierarchy to guide users from headline to offer to call-to-action Design for conversion by placing buttons where users naturally engage Use a mobile-first layout to ensure optimal experience across devices Present products in a clean and organized way to reduce clutter and increase appeal Add-to-Cart Section A strategic upsell section was included to increase average order value. Suggested products are paired with pricing and clear call-to-action buttons. Trust Elements Trust-building components such as clean beauty icons, free shipping, and return guarantees were included to reinforce credibility and reduce purchase hesitation. Why This Works This design is built for performance, not just appearance. It aligns with user behavior by supporting fast scanning and decision-making. Call-to-action buttons are highly visible and strategically placed throughout the layout. The modular structure allows the design to be reused and adapted for different campaigns, while the overall layout reflects real buyer psychology. Expected Results Improved click-through rate (CTR) Increased product engagement Better mobile user experience Higher conversion rates from email traffic Tools Used Figma (UI/UX Design)
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