Projects using Adobe Photoshop in Nairobi CountyProjects using Adobe Photoshop in Nairobi CountySookk: Logo Design & Brand Identity
Sookk is a fashion accessories company that sells modern socks made with affordable materials. The client came to me needing a logo and a complete brand identity.
Research: I started by studying the brand and looking at what its competitors were doing. My goal was to create something completely different, so Sookk would stand out in a crowded market.
Target audience: Sookk targets budget-conscious shoppers, mostly younger, style-aware consumers such as students and early-career professionals. They want their outfits to look considered without paying premium prices. They value affordability, but they still care about aesthetics. They want to feel they got something stylish, not something cheap.
Moodboard and logo exploration: With this in mind, I created a moodboard that matched the client's needs, and this is where my logo exploration began. I went for a design that is modern, clean, and easy to identify, with colors that appeal to the target audience.
Variations and mockups: Once the logo was approved, I created variations for use across different areas of the brand. I made mockups for sock labels, packaging boxes, the store sign, and other touchpoints. This step shows the client how the brand will look in real-life scenarios. Most ads get scrolled past in under a second. These 10 ad designs (https://drive.google.com/drive/folders/1AqWXQl0zHFPG8rQijxm4nT46mWiG8LN-?usp=sharing) are built to stop the thumb, grab attention instantly, and make people tap to find out more.
Each design is created to help brands get more sales and more leads, and works across TikTok, Instagram, and Facebook. Every one can be adapted to your brand, product, or offer.
What's inside:
1. 10 ad creatives designed to hook viewers and drive clicks
2. Bold, attention-grabbing headlines that work in the first second
3. Clean layouts with a clear call to action on every design
4. Formats ready for TikTok, Instagram, and Facebook
Why they work:
Strong visual hierarchy, readable text, and one clear message per ad, so viewers know exactly what to do next.
What I can create for you:
1. Custom ad creatives in your brand colors and logo
2. Ad packs for A/B testing, so you find what converts best
3. Photo editing and polished visuals in Photoshop
4. Consistent, scalable ad sets in Figma
Fast turnaround, with revisions included
Note: These are portfolio concept designs, created to show my style and approach. I'll tailor the same quality to your brand.
Tools:
Canva, Figma, Adobe Photoshop 
