Projects in NadaunProjects in NadaunThis project showcases a premium presentation layout highlighting a series of high-conversion Social Media Creatives. The design approach is engineered for direct-to-consumer (DTC) e-commerce brands in the wellness, beauty, and luxury lifestyle sectors, focusing on a seamless blend of elevated aesthetics and strategic marketing.
Design Strategy & Layout Highlights
Typography Hierarchy: The main presentation utilizes an elegant, high-contrast serif typeface for the headers ("SOCIAL MEDIA CREATIVES"), paired with a fluid, organic script accent for a touch of luxury. The ad creatives use clean, accessible sans-serif typography designed for maximum readability on mobile feeds.
Color Story & Tone: A deeply cohesive, warm neutral color palette dominates the canvas—utilizing soft cream, warm beige, muted sage green, and striking contrast accents of deep charcoal and rich espresso brown.
Multi-Product Mockup Integration: As showcased in the image, the composition features an array of modular square grid layouts alongside a central smartphone UI mockup. This setup effectively demonstrates how the campaign assets transition seamlessly from Instagram grid posts to high-impact mobile stories or reels.
Visual Styling: The entire layout leverages soft, natural leaf and window-pane shadow overlays, raw stone styling elements, and warm, minimalist photography to communicate a sense of "quiet luxury" and organic purity. This spread showcases the editorial layout of the CALMÉA Botanical Skincare Brand Style Guide. Designed to serve as the definitive blueprint for the brand's visual identity, the layout maintains a high-end, editorial feel with a focus on generous negative space and clear information hierarchy.
Spread Layout & Specifications
Left Page (Logo Systems & Usage): Dedicated to the structural core of the brand. It outlines the primary arched botanical logo mark, alternative circular sub-marks, and the precise clear-space grid construction. The lower section demonstrates icon versatility across dark, light, and inverted color blocks.
Right Page (Color & Typography): Focuses on the core design systems. The top half displays the refined, earthy color palette blocks (charcoal, dusty rose, warm taupe, soft cream, and crisp white). The midsection dictates the typographic hierarchy, contrasting a bold serif display typeface with a clean, light serif/sans-serif body pairing. The bottom row highlights custom brand iconography for packaging use.
Art Direction: Styled in a flat lay format featuring raw tactile fabric swatches, a minimalist matte pen, and delicate dried florals to reflect the organic essence of the brand.
