Sound Design Projects in MontrealSound Design Projects in MontrealVictor is an AI operator for macOS that handles your email, calendar, and Slack before you even open the app. The challenge: explain a product that's genuinely new, not a chatbot, not an automation tool, in 60 seconds, without dumbing it down.
Script structured in four acts: problem, agitation, solution, CTA. The problem act uses kinetic type and an abstract cursor to show the manual grind. The solution uses the real product UI, animated step by step, to show exactly what changes. Art direction follows the product's own visual language — restrained, editorial, confident.
The video was used as Victor's primary launch asset and directly contributed to increased signups and product traction, as confirmed by the client. 
