Robert literally wrote the book on marketing optimization.
Robert literally wrote the book on marketing optimization.
AI Content & Business Strategy Expert
AI Content & Business Strategy Expert
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Brand-focused Art Director building visual systems
Brand-focused Art Director building visual systems
Copy + Digital Offer Strategy for Coaches + Creators
Copy + Digital Offer Strategy for Coaches + Creators
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EIC @ HALOSCOPE. Creative director across fashion + beauty.
EIC @ HALOSCOPE. Creative director across fashion + beauty.
Embedded, Desktop & Fullstack Engineer
SoftwareJoe.net (http://SoftwareJoe.net) is a personal portfolio I created to present my work across industrial automation, embedded systems, desktop software, AI, and web development.
The site gives potential clients and employers a structured way to explore my technical background, review detailed project case studies, browse skills by category, and contact me directly. Each project goes beyond screenshots by outlining the architecture, technologies, responsibilities, and practical results behind the work.
I built the site with React and TypeScript, using responsive layouts and Motion animations to keep the experience polished without distracting from the technical content. I also implemented search optimization, structured metadata, performance monitoring, analytics, social previews, and PWA support.
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Nameless Tattoo is a concept website created for a modern tattoo studio in Monroe, North Carolina. I developed the brand direction, page structure, interface, and responsive implementation.
The design combines a dark black-and-gold palette with street-art influences to give the studio a strong visual identity. Visitors can browse tattoo styles, meet the artists, view previous work, read client feedback, and move directly into the consultation process.
The finished site gives the studio a professional home for its work while keeping the experience visual, straightforward, and focused on turning interested visitors into appointment inquiries.
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Project: Industrial MQTT
Industrial MQTT is a desktop application suite built to streamline industrial data exchange using the MQTT protocol. It enables reliable integration between field devices, automation systems, and cloud platforms through intuitive GUIs for sending, receiving, and monitoring messages. The suite also provides integration paths for OpsLink and Modbus, supporting device management and data acquisition in industrial environments.
https://softwarejoe.net/portfolio/industrial-mqtt
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Fractional CMO to startups and small businesses
Fractional CMO to startups and small businesses
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Marketing strategist helping businesses grow.
Marketing strategist helping businesses grow.
