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[adidas: Instagram + Activations]
adidas Korea: Turning Offline Energy into Social Stories
For the past few seasons, I’ve been leading social for two adidas Korea Instagram channels — one for performance, one for Originals. My sweet spot is where brand, content, and operations meet: translating global assets and live events into local stories that actually resonate with people in Korea.
From marathons and product launches to private community events, I plan how each moment will live online before it happens offline. That means one-take interviews, story formats that fans love to tap through, and wrap-up content that keeps the buzz going long after the event is over.
This work has been about more than just posting:
it’s about building a system that keeps a global brand human, local, and consistent over time.
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Article Promotion Content
As a writer in a highly saturated organization, it's important to promote your own work. I've created a brand guide for myself and followed it throughout my three years at Her Campus.
Using these story posts, I've noticed a significant increase in readership among my stories. Based on my brand image, my followers quickly recognize when I have published a new article within seconds of viewing my post.
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E-Commerce Ad Concept: “The $29 Essential Tee”
What I Did:
Wrote a mock Facebook ad for a men’s basics brand to show how I write clean, proof-based copy that sells without hype.
Focus:
Strong hook, natural storytelling, and a clear CTA. Built around Ogilvy-style structure and direct response principles.
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