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Cover image for Just a bit of concept
Just a bit of concept work I did over the weekend. In my hometown we have a furniture store that has Italian heritage and has been family run for over 170 years! On the top floor of this beautiful victorian building is their popular cafe. The word 'Together' came to me for this concept Ad campaign. In our culture now, and very much so in Italian culture for many, many years, is the coffee shop/cafe as this meeting point. - A meeting point for the elderly to break that feeling of loneliness - The meetup point for mums with young/pre-school kids for a place to sit and chat - A place for family members of all ages to come together for a short while in our super-busy lives I thought all of this, combined with a business that had been family run for all those years, the word 'Together' just works beautifully on so many levels.
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