I grow brands with ads, content, and social strategy.
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I grow brands with ads, content, and social strategy.
Instagram Reels for physician led health publication
I edit his Instagram reels as part of the content and automation system I built for the publication.
- What I produce
B-roll reels: Short clips with on-screen hook text, each built from a long-form article on topics like blood pressure, PPI side effects, sunscreen, home birth and shift work.
Podcast clip reels: Cut-downs of guest interviews, built around the single strongest idea from each episode.
- How the reels convert
Each reel ends with a comment-keyword CTA (such as BIRTH, SHIFT or STACK) instead of a link in bio. When a viewer comments the keyword, a GoHighLevel automation sends them the article or episode by DM. That turns each reel into an entry point to the publication's subscriber funnel.
My role
1. Picked the article or episode angle for each reel and wrote the hook text
2. Edited the reels and on-screen text
3. Built the ManyChat keyword DM automations that each reel's CTA triggers
4. Tracked the reels in a Notion content calendar alongside the publication's carousels and posts
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A Nissan dealership with showrooms in West India needed launch videos for the new Nissan TEKTON. I directed two AI-generated video ads in Runway & ChatGPT, each aimed at a different buyer.
- Festive offer ad (9:16)
This is a premium, warm-toned walkthrough of the car timed to the festive season. Animated callouts (a dot, a leader line and a label) point to the features buyers care about: the Patrol-inspired grille, C-shaped LED lamps, R18 alloys, panoramic sunroof, tri-tone cabin, Google built-in, 17+ ADAS features and 5-star Bharat NCAP safety. It ends on the festive offer and the dealership's contact details.
- Off-road ad (9:16)
This is a bold, gritty vertical cut for adventure buyers on Reels and Shorts. It focuses on 212mm ground clearance, approach and departure angles, 280Nm torque, hill descent control and traction aids, shot against mountain trails, dust and rock.
My role:
1. Took every feature, spec and offer detail from the official brochure and offer creative
2. Wrote the shot list, camera direction and visual style for both ads
3. Wrote the generation prompts and kept claims accurate to the car's real capability, so the off-road ad didn't oversell it
4. Planned the text overlays for post-production, so prices, offers and phone numbers render correctly
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