Freelance Content Creators in ManaliFreelance Content Creators in Manali
I grow brands with ads, content, and social strategy.
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I grow brands with ads, content, and social strategy.
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Content Strategy & Marketing Automation for a Physician-Led Substack Client: A physician-authored health publication Role: Content Strategist & Marketing Automation Builder Overview Foundational Health is a physician-led Substack publication. I was brought on to turn a strong body of medical writing into a repeatable growth engine, building the content system, the automation behind it, and the analytics loop that tells us what actually converts paid subscribers. I own the publication's content pipeline end to end: Substack strategy, Instagram content and DM automation in GoHighLevel, and the email marketing sequences, all produced in the author's voice. What I Built Data-driven content strategy Ran a full analysis of 241 published Substack posts against email and conversion stats to find what drives paid subscriptions. Identified that named-condition posts (e.g. specific conditions and protocols) and first-person transformation stories convert paid subscribers most efficiently and rebuilt the content calendar around that insight. Documented findings in a Notion conversion-analysis page that now guides every content decision. Content production system Produce full content batches from each article: Instagram carousels, image posts, Substack notes, and link posts. Run an ongoing reel format (short b-roll clip + on-screen hook + comment/DM call-to-action) designed to feed the automation rather than rely on link-in-bio. Produce podcast clip reels from guest episodes. Coverage to date spans articles on blood pressure, PPI side effects, home birth, sunscreen, and a shift worker's guide. Marketing automation (GoHighLevel) Built Instagram DM automation triggered by comment keywords that delivers the right article to the right reader automatically. Designed sequenced follow-ups, e.g. deliver the article first, then the paired podcast episode a couple of hours later, to warm readers before the ask. Email marketing Wrote onboarding and nurture sequences in the author's voice. Executed a full email migration from GoHighLevel to native Substack, consolidating the stack and cutting tool overhead. Built the launch email sequence for the publication's first live monthly paid-subscriber Q&A session. Central operations hub (Notion) Built and populated a complete Notion workspace as the single source of truth: Content calendar and Substack content board Reader testimonials database (500+ entries) Content strategy and conversion-analysis pages Email marketing sequence library Skills & Tools Content strategy · Marketing automation · Email marketing · Copywriting (ghostwriting in client voice) · Social media management · Data analysis · GoHighLevel · Substack · Instagram · Notion Results Growth (May 1 → Aug 25, 2026): Annual Recurring Revenue (ARR: +21.8% Substack followers: +6.3% Total subscribers: +5.2% Paid subscribers: +4.7% System & foundations: 241 posts analyzed to build the conversion-focused content strategy from evidence, not guesswork. 500+ reader testimonials organized into a reusable social-proof database. Full content-to-automation pipeline built from scratch — every article now spins out into a coordinated set of posts, reels, DM flows, and emails. Email infrastructure consolidated onto a single native platform.
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