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Cover image for Proud to share my submission
Proud to share my submission for the #configMakeathon 🦋 Design has one job — make people feel something before they think something. For the #ConfigMakeathon, I built a complete digital campaign experience for Butterfly Conservation's "Britain's Favourite Butterfly" — taking a public vote and transforming it into something people actually want to be part of. The challenge wasn't technical. It was human. How do you make someone genuinely care about a species they've never noticed? How do you turn conservation data into something personal? How do you design an experience that moves people from passive viewers to active participants? The answer was architecture — three distinct experiences working as one: 🗳️ Results Explorer — A fully filterable species discovery system built around personality vibes, wing colours, and rarity. Not a leaderboard. A world worth exploring. 🧬 Personality Quiz — A matching experience that gives every user a butterfly identity rooted in real behavioural traits. Flashy. Feisty. Adventurous. Rare. When someone sees themselves in a species, the relationship changes entirely. 🌿 Conservation Narrative — A story-first approach to ecological data that earns its urgency rather than demanding it. The stakes land harder when you already have a favourite. This is the kind of work I find most meaningful — where design isn't decoration, it's the strategy itself. 🔗 Prototype:Prototype (https://www.figma.com/proto/QYomw4hbRvnUu9D4gWN1hu/Untitled?node-id=1-668&t=7Qi822ZqT2xffB6I-0&scaling=min-zoom&content-scaling=fixed&page-id=0%3A1&starting-point-node-id=1%3A668) Built with Figma · Figma Make · MCP #ConfigMakeathon #Figma #UXDesign #ProductDesign #DesignForGood #ButterflyConservation @Figma @Contra @Contra HQ
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Cover image for Discover Innovative Turkish Brands Ecommerce Solutions & Ser...
Turkish brands is more than just an ecommerce solution, It Provides every home with all it needs with a dedicated team to disassemble and install their products in various Arab countries. THE METAPHOR We start visual identity work with deep research of brand metaphors and attributes. Turkish Brands came up with ten main attributes to describe themselves, Our collaborative work led us to five main Products: Furniture, Kitchen gadgets, Carpets, Electrical Appliances, Decorations. THE Challenge The devil is in the details. To get the right feeling of a visual brand identity even the roundness of corners matters. And sometimes that leads to a design challenge, as it was in our case. The Icon is born to be sharp and edgy. Defining the shape took more time than usual, but at the end of the day we successfully overcame this challenge.
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