Turkish brands is more than just an ecommerce solution, It Provides every home with all it needs with a dedicated team to disassemble and install their products in various Arab countries.

THE METAPHOR

We start visual identity work with deep research of brand metaphors and attributes. Turkish Brands came up with ten main attributes to describe themselves, Our collaborative work led us to five main Products: Furniture, Kitchen gadgets, Carpets, Electrical Appliances, Decorations.

THE Challenge

The devil is in the details. To get the right feeling of a visual brand identity even the roundness of corners matters. And sometimes that leads to a design challenge, as it was in our case. The Icon is born to be sharp and edgy. Defining the shape took more time than usual, but at the end of the day we successfully overcame this challenge.