Freelancers using Google Tag Manager in Los AngelesFreelancers using Google Tag Manager in Los AngelesI created four campaign scenarios covering an eCommerce product launch, local-business Meta lead generation, Google Ads and local search, and a full-funnel eCommerce advertising strategy. Each concept was built around a different customer journey, from first discovery and engagement to enquiry, purchase, retargeting and retention.
The work demonstrates my approach to connecting strategy, audience targeting, content, paid advertising, landing-page experience and conversion tracking into one coordinated marketing system. Rather than focusing on vanity metrics or simply running ads, the goal is to make every campaign element support a clear business objective.
All campaign dashboards and brands shown are portfolio concepts created to demonstrate strategy and execution I've been fortunate to work with many amazing clients in my marketing journey, ABC Entertainment being one of them! During my time working with them, I worked exclusively on their digital marketing creative project management for every single show premiere/release during my time with them. These campaigns were extensive and strategic, covering everything from paid social, contextual and native digital placements, connected TV/streaming, and digital radio. My role was to herd all the cats--the cats being all the creative agencies working on the static, motion/interactive, and video content, all the media vendors and publications that would feature our assets, and working with producers and execs at ABC to forecast and strategizes each campaign role out. Sharing a few snippets from a previous rollout for the Rebel premiere. 
