Brand & Websites for Startups & Enterprise
Brand & Websites for Startups & Enterprise
I’m a DTC brand operator who helps teams execute across Shop
I’m a DTC brand operator who helps teams execute across Shop
Brand + website designer and product video editor
Design & Development Made Easy
Web Development for Creatives
Website Development Backed by Real Business Experience
Infinite Packaging & Promotions is a business I’ve built around custom packaging, promotional products, product sourcing and ecommerce. I redesigned and developed the Shopify website to better reflect the company’s capabilities, brand and customer experience — moving well beyond a standard theme through custom layouts, Liquid sections, product discovery tools and specialized landing pages.
The site brings together ecommerce, custom sticker ordering, promotional-product sourcing, packaging solutions and targeted programs such as Route 66 retail products. My work spans website strategy and development, UX, ecommerce structure, product sourcing, packaging, pricing, branding and customer workflows — combining the website with the real-world business behind it.
Live site: ippromo.com (http://ippromo.com)
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DIEM — Health & Wellness App Product Development
I founded and led the development of DIEM, a multi-year health and wellness platform designed to bring nutrition, fitness, lifestyle guidance and personalized wellness information together in one experience.
The idea was to go beyond a basic calorie tracker or workout app. DIEM was designed to understand the individual user—their goals, activity level, nutrition, health conditions, allergies and other profile information—and use that data to provide more relevant daily guidance.
My role covered virtually every part of the product and business development process. I worked closely with professional software developers to define features, workflows, functionality, user experience, testing requirements and ongoing improvements. The developers handled the programming, while I directed what the platform needed to do and how the overall system should work.
I also hired and worked with licensed dietitians, physicians and other health professionals to develop the wellness information behind the platform. That content was incorporated into formulas, rules and logic designed to provide personalized recommendations to users.
DIEM included features such as personalized daily regimen items, nutrition tracking, exercise tracking, health conditions, allergies, goals, reports and wellness recommendations. Users could select goals such as losing weight, getting fit, improving overall health, toning, gaining weight or maintaining their current condition.
The platform was also designed with a professional side in mind, allowing trainers, coaches and health professionals to eventually review user information, provide guidance and work more closely with their clients.
Beyond the product itself, I was involved in branding, competitive research, UX direction, content development, marketing, social media, business strategy and commercialization. The larger business model included consumer subscriptions, professional accounts, corporate wellness programs and potential white-label licensing.
DIEM was a substantial multi-year product-development project that brought together technology, professional wellness content, user experience and business strategy. It demonstrates my ability to take a complex idea, define how it should work, coordinate the right specialists, and develop it into a structured product with a clear path toward commercialization.
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Nexvale LLC | Excel, n8n, Shopify, Ebooks & EPUB
Expert Web Developer & UI/UX Designer
Expert Web Developer & UI/UX Designer
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