Account Management Projects in Los AngelesAccount Management Projects in Los AngelesI've been fortunate to work with many amazing clients in my marketing journey, ABC Entertainment being one of them! During my time working with them, I worked exclusively on their digital marketing creative project management for every single show premiere/release during my time with them. These campaigns were extensive and strategic, covering everything from paid social, contextual and native digital placements, connected TV/streaming, and digital radio. My role was to herd all the cats--the cats being all the creative agencies working on the static, motion/interactive, and video content, all the media vendors and publications that would feature our assets, and working with producers and execs at ABC to forecast and strategizes each campaign role out. Sharing a few snippets from a previous rollout for the Rebel premiere. Client Account Management — Keeping Every Account Informed and Every Issue Resolved
This highlights my approach to account management and what it actually looks like in practice — not just the title, but the process behind it.
At the start of every week, I flag anything time-sensitive first. Deadlines, pending items, anything that needs attention before I can move on. Once those are addressed, I work through the rest of my accounts systematically — using a mix of CRM notes, logged activity, and my own familiarity with each client to know where things stand.
When something is unresolved, I don't go quiet. I send a short update so the client is never left wondering, and I loop in the right people internally before anything escalates. Clients shouldn't have to chase their account manager — that's not a relationship, that's a gap.
My focus is on clear, proactive communication and making sure nothing slips. Especially when things get complicated — that's when staying calm and direct matters most.
This reflects my ability to manage multiple accounts simultaneously without losing track of where any single one stands, and to show up as a resource clients can actually count on. Bit of a humble brag, but I was part of the team that helped Los Cabos undergo a major rebrand a few years back, "The Baja Way". This was a full-blown extensive branding process from top to bottom, include a few in-destination photo and video shoots, a digital, OOH, print, email, & social campaign, a full website rebrand, & the creation of many branded informational assets, such as this beautiful Travel Advisor Guide. The guide served to hit the Trade/B2B side of the market, while the other aspects of the campaign were geared for consumers. I've shared a few images to show a bit of what we put together! This took a considerable amount of time & manpower to put together, especially with all the research and coordination with in-destination organizations and vendors to provide up-to-date information in this guide. 1. Fixed a Payment Bypass Vulnerability in a Live SaaS
Caught a critical flaw in my own subscription app where user accounts were being created in the database before Stripe payment actually confirmed, meaning someone could get full access without ever paying. Rebuilt the signup flow so intake data is held temporarily and the real account is only created once the Stripe webhook confirms payment. Shipped without any downtime or disruption to existing customers.
2. Rebuilt a Customer Admin Panel for a Solo-Founder SaaS
Designed and shipped a full admin dashboard for a subscription app: customer health scores, churn-risk flags, plan status, login activity, and profile completeness, all in one view. Replaced a scattered set of manual checks with a single system that surfaces which customers need attention before they churn or file a complaint.
3. Client Relations & Account Management, International Accounts
Managed international client accounts in a corporate account management role, handling day-to-day relationship management, issue resolution, and cross-team coordination. Background spans customer service leadership in e-commerce as well, giving me both the corporate-process side and the scrappy solo-founder side of support.
4. Built a Grace-Period System for Failed Subscription Payments
Designed and implemented an automated grace-period flow for customers whose payments fail: toast notifications, clear in-app messaging, and a defined window before access is restricted, instead of an abrupt cutoff. Reduced accidental churn from card declines and payment hiccups without needing manual follow-up on every failed charge. 
