Account Management Projects in Los AngelesAccount Management Projects in Los AngelesI've been fortunate to work with many amazing clients in my marketing journey, ABC Entertainment being one of them! During my time working with them, I worked exclusively on their digital marketing creative project management for every single show premiere/release during my time with them. These campaigns were extensive and strategic, covering everything from paid social, contextual and native digital placements, connected TV/streaming, and digital radio. My role was to herd all the cats--the cats being all the creative agencies working on the static, motion/interactive, and video content, all the media vendors and publications that would feature our assets, and working with producers and execs at ABC to forecast and strategizes each campaign role out. Sharing a few snippets from a previous rollout for the Rebel premiere. Client Account Management — Keeping Every Account Informed and Every Issue Resolved
This highlights my approach to account management and what it actually looks like in practice — not just the title, but the process behind it.
At the start of every week, I flag anything time-sensitive first. Deadlines, pending items, anything that needs attention before I can move on. Once those are addressed, I work through the rest of my accounts systematically — using a mix of CRM notes, logged activity, and my own familiarity with each client to know where things stand.
When something is unresolved, I don't go quiet. I send a short update so the client is never left wondering, and I loop in the right people internally before anything escalates. Clients shouldn't have to chase their account manager — that's not a relationship, that's a gap.
My focus is on clear, proactive communication and making sure nothing slips. Especially when things get complicated — that's when staying calm and direct matters most.
This reflects my ability to manage multiple accounts simultaneously without losing track of where any single one stands, and to show up as a resource clients can actually count on. Bit of a humble brag, but I was part of the team that helped Los Cabos undergo a major rebrand a few years back, "The Baja Way". This was a full-blown extensive branding process from top to bottom, include a few in-destination photo and video shoots, a digital, OOH, print, email, & social campaign, a full website rebrand, & the creation of many branded informational assets, such as this beautiful Travel Advisor Guide. The guide served to hit the Trade/B2B side of the market, while the other aspects of the campaign were geared for consumers. I've shared a few images to show a bit of what we put together! This took a considerable amount of time & manpower to put together, especially with all the research and coordination with in-destination organizations and vendors to provide up-to-date information in this guide.
